Skip to main content

Underwear Models


It was a Sunday afternoon and we were watching football. This commercial came on about buying a new clothing trend. They had Zac Efron modeling clothes. He was modeling underwear from Abercrombie and Fitch. Then They had another commercial with Justin Bieber modeling the Calvin Klein underwear. This was appealing to Illegitimate Authority. It’s this fallacy because they used two celebrities to model. They only used them because they were good looking. 

Not everyone looks like Justin Bieber and Zac Efron in underwear. This lowers men’s self esteem. Some fat kids might find this insulting. This can make kids go into a non-eating habit. One kid in my class said and I quote “ Abercrombie doesn’t like fat kids.” I don’t know if he was upset. He sounded kind of angry. This is the exact things that I am talking about. Kids don’t like when they use fit people to model clothes that some can’t fit into. Zac Efron and and Justin Bieber are two males that are super fit. Sometimes this is good for advertising because girls will make their man buy the clothes and try to fit in them even though that can’t. I bought a shirt from them before. I tried it on yesterday and it was extremely tight. I dont know if I was fat or if that’s was how the shirt was suppose to fit. That was my experience with the fallacy of Illegitimate Authority.  

Comments

  1. You are right, they are using celebrities like Zac Efron to attempt to say that their underwear is superior. However it really doesn't.

    And Justin Beiber as an underwear model. Ugh.

    ReplyDelete
  2. Yea I don't think that it makes sense because not only do I not want to see either of them in their underwear, I dont really know why how you look in underwear is important, unless you are an underwear model...

    ReplyDelete
  3. Trust me, you're not fat! I hate commercials like that too, especially the ones aimed at women, such a Victoria's Secret commercials. Totally unrealistic expectations! Did you know that Abercrombie & Fitch literally does market to thinner people though? They only make their clothing in certain sizes, and the CEO has admitted that their clothes are meant for thin, attractive people. Needless to say, I don't shop there!

    Liz

    ReplyDelete

Post a Comment

Popular posts from this blog

Open Happiness

While at the movie theaters to see The Maze Runner , I saw a commercial that featured rhetoric. The commercial begins with a young woman named Jess purchasing two Coca Cola drinks in a convenience store. One has her own name on it, and one has the name of her friend Alisha on it. The cashier watches her forlornly as she leaves, hinting that he has a crush on his customer. Jess gives the Coke with Alisha’s name on it to her friend, and together the two friends drink them. Later, Jess, Alisha and two other friends come back into the store to buy more Coke, then leave and have a good time together. Jess keeps coming back to the store with more and more friends, each time purchasing Coca Cola with their names printed on the labels. The cashier smiles and watches, but it is clear that he wishes he was with Jess.  Finally, as the cashier is closing the store for the night, Jess shows up at the door with a Coke that has the name Chris on it. She smiles and hands the drink to the ...

Lift Off: Harvard Graduation Speech

Donovan Livingston graduated from Harvard University in 2016. He was asked to speak at the graduation so he did. Donovan wrote a poem called “Lift Off”. In it he spoke of his life. His ancestors and slavery. He spoke of a new hope. A hope that kids can have to reach for the stars and to be up with them. He spoke of how each and every person has the ability to succeed and to exceed any expectations set for them. In his closing line, Livingston said “They say that the sky's the limit, but it is only the beginning. Lift off.” His speech was one of power and he used many rhetorical devices. Livingston was a Harvard graduate and to establish himself more as a speaker he talked about how he had given a similar type of speech at his high school graduation. He used pathos when talking about his life. About what he was like in school and how his teacher used his energy to make him a great speaker. The logos used was that he was one of the top members in his class and so he knew what he ...

You're Not You When You're Hungry

During a Super Bowl commercial in 2010, Snickers aired their commercial featuring Betty White, a 5-time Emmy nominee. She is portrayed as a football player playing with other middle aged grown men, but she is not herself. They are playing on a mud-covered field so they are all wet and dirty. They start playing and the ball is thrown to her, but she is tackled and thrown into a pile of mud. She gets up and walks back to the huddle all angry, covered in mud, and with a limp. One of the guys criticizes her for her poor performance and she chirps back with a sarcastic response. Then one of her friends brings over a snickers bar and says, “Eat a Snickers.” Immediately after this Betty White turns back into a middle aged man and is able to play football again. Snickers ends the commercial with, “You’re not you when you’re hungry.” In my opinion this commercial uses Ethos. Betty White is a 5 time Emmy nominee and one of the all-time best female actresses. She is a lovable 95 year-old lad...