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Sixers Basketball Camp


I was watching TV last Saturday, and a commercial came on. The commercial was about the Philadelphia 76ers and their new basketball camp they were opening. They had players from every team to come and show how effective the camp was. There were NBA players from Mavericks, Heat, Celtics, and Thunder. This was the logical fallacy of illegitimate authority. They use those players because most young kids look up to them. So this will make kids go to their camp because if their favorite player from that team was at the camp that means they will be there when they will go. Although the camp cost $120, kids were signing up one after another.

I was thinking about signing up but then I realized that those exact players will not be there. They just used them to lure customers in. This fallacy is very effective and is used a lot in our marketing society. Most things that we buy today are because we either saw a celebrity get it or the bandwagon mentality. This mainly affects clothes and shoes. So, long story short, I signed up for the camp. I didn't think I was going to, but then they had my favorite players at the camp.
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  1. Abigail OverbeyJune 1, 2015 at 9:02 AM

    The commercial is tricking the kids into thinking that they will be going to summer camp with famous basketball players or just trying to catch their attention by showing famous people going to a summer camp.

    Kaitlyn

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