Skip to main content

Fighting for Children

With the upcoming Presidential election only a couple of weeks away, Youtube has been playing numerous politically driven ads. One that has been especially noticeable runs for thirty seconds about how Hillary Clinton has fought for children her entire career as a lawyer and politician. It goes through a series of video clips throughout her career that highlight an emphasis on children. The various clips range from when she was a young, promising lawyer to another of her Senate race in 2000.

The advertisement uses ethos by building up the character of Clinton. It makes the viewer believe that Hillary is noble because she dedicated her life’s work to children. The ad also uses logos by giving a logical reason to vote for Hillary. If Hillary spent her entire career, which could have been extremely lucrative, on children then she must care more than just herself. It makes a distinction between normal politicians, that are viewed as self driven, and Hillary who the advertisement portrays as driven by justice for defenseless children.  Hillary even states that if she has been fighting for children who did not have a voice her entire life, why would she stop now. Using emotion or pathos the ad does not play on the sympathy of children but instead on admiration for Hillary. As a politician, Hillary has mastered persuasion and uses it to send a very powerful message. That Hillary will do everything in her power to protect the American people from the challenges that The United States and its people face daily.
Labels:

Comments

  1. Maddie ElamDecember 9, 2016 at 9:49 AM

    David, I love that you picked a commercial that relates to the world and one that deals with present time. You did a great job at explaining the commercial in detail and making each point clear.

    ReplyDelete

Post a Comment

Popular posts from this blog

Marilyn Monroe's Shampoo

While browsing on Google I found an old advertisement.  The ad was for Lustre-Crème Shampoo. It featured Marilyn Monroe, known for her beauteous looks and her parts in different movies. One of her movies was Gentlemen Prefer Blondes. Lustre-Crème was attempting to sell their shampoo through the use of fallacies. By saying that Marilyn Monroe that tells you nothing about the actual product: it simply attracts you to the pretty face in the picture. Using this as an argument of why someone should buy your product is quite illogical. Just because Marilyn Monroe uses it doesn’t provide assurance of its abilities. They attempt using snob appeal by trying to make the audience believe that they could be like Marilyn Monroe if they use the same product as her. They use appeal to illegitimate authority by using Marilyn Monroe to promote their product. Although she herself is a customer, this is still rather irrelevant. She herself has no type of expertise in hair products and knows nothing that
3 comments
Read more

Open Happiness

While at the movie theaters to see The Maze Runner , I saw a commercial that featured rhetoric. The commercial begins with a young woman named Jess purchasing two Coca Cola drinks in a convenience store. One has her own name on it, and one has the name of her friend Alisha on it. The cashier watches her forlornly as she leaves, hinting that he has a crush on his customer. Jess gives the Coke with Alisha’s name on it to her friend, and together the two friends drink them. Later, Jess, Alisha and two other friends come back into the store to buy more Coke, then leave and have a good time together. Jess keeps coming back to the store with more and more friends, each time purchasing Coca Cola with their names printed on the labels. The cashier smiles and watches, but it is clear that he wishes he was with Jess.  Finally, as the cashier is closing the store for the night, Jess shows up at the door with a Coke that has the name Chris on it. She smiles and hands the drink to the cash
4 comments
Read more

Wiener Stampede

In this Heinz condiments commercial, aired during the Super Bowl this past year, a group of dachshunds are shown in hot dog costumes running towards humans in Heinz ketchup and mustard costumes who end up catching the dogs as they leap into the humans’ arms and lick their faces. This commercial is a specific appeal to pathos as the dogs are dressed up and are meant to be cute. The phrase at the end of the commercial is “it’s hard to resist great taste” and this is stated while the dogs are licking the humans implying that the dogs like Heinz and that humans should buy it as well because the cute dogs in costumes did.
4 comments
Read more