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Traveler's Insurance

This commercial uses rhetoric in a couple of ways but it uses one method more than anything. It appeals to the viewers emotions more then anything which is pathos. This commercial shows a girl crying in almost every scene, projecting her from being a kid to an adult becoming married. Her father was always there to wipe her tears and when she is married she is the one who ends up wiping his. It is pretty off topic, but using pathos grabs the audiences attention and the company is gaining viewers trust. They showed loyalty and I'm sure it means they have had the travelers insurance since she was born.
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Comments

  1. AnonymousDecember 13, 2016 at 7:57 PM

    I find it kinda funny that a commercial can be completely irrelevant to the product but still do well because of its pathos.

    ReplyDelete
  2. AnonymousDecember 13, 2016 at 8:08 PM

    When people cry in commercials it really depresses me so I'm not sure if I would have liked this commercial much. Though it does make a statement which I guess brings attention to what the commercial is actually for.

    ReplyDelete
  3. AnonymousDecember 19, 2016 at 7:55 AM

    This ad is emotional and it shows her growing up and having stability in her home. It is effective because everyone wants there kids to be safe so they are going to want the best insurance.

    ReplyDelete
  4. MikeJanuary 4, 2017 at 9:52 AM

    This commercial targets the viewers emotions, using pathos to try to persuade people that they understand how important your family is to you, and they will protect them better than any other insurance company.

    ReplyDelete

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