Skip to main content

Traveler's Insurance

This commercial uses rhetoric in a couple of ways but it uses one method more than anything. It appeals to the viewers emotions more then anything which is pathos. This commercial shows a girl crying in almost every scene, projecting her from being a kid to an adult becoming married. Her father was always there to wipe her tears and when she is married she is the one who ends up wiping his. It is pretty off topic, but using pathos grabs the audiences attention and the company is gaining viewers trust. They showed loyalty and I'm sure it means they have had the travelers insurance since she was born.
Labels:

Comments

  1. AnonymousDecember 13, 2016 at 7:57 PM

    I find it kinda funny that a commercial can be completely irrelevant to the product but still do well because of its pathos.

    ReplyDelete
  2. AnonymousDecember 13, 2016 at 8:08 PM

    When people cry in commercials it really depresses me so I'm not sure if I would have liked this commercial much. Though it does make a statement which I guess brings attention to what the commercial is actually for.

    ReplyDelete
  3. AnonymousDecember 19, 2016 at 7:55 AM

    This ad is emotional and it shows her growing up and having stability in her home. It is effective because everyone wants there kids to be safe so they are going to want the best insurance.

    ReplyDelete
  4. MikeJanuary 4, 2017 at 9:52 AM

    This commercial targets the viewers emotions, using pathos to try to persuade people that they understand how important your family is to you, and they will protect them better than any other insurance company.

    ReplyDelete

Post a Comment

Popular posts from this blog

Marilyn Monroe's Shampoo

While browsing on Google I found an old advertisement.  The ad was for Lustre-Crème Shampoo. It featured Marilyn Monroe, known for her beauteous looks and her parts in different movies. One of her movies was Gentlemen Prefer Blondes. Lustre-Crème was attempting to sell their shampoo through the use of fallacies. By saying that Marilyn Monroe that tells you nothing about the actual product: it simply attracts you to the pretty face in the picture. Using this as an argument of why someone should buy your product is quite illogical. Just because Marilyn Monroe uses it doesn’t provide assurance of its abilities. They attempt using snob appeal by trying to make the audience believe that they could be like Marilyn Monroe if they use the same product as her. They use appeal to illegitimate authority by using Marilyn Monroe to promote their product. Although she herself is a customer, this is still rather irrelevant. She herself has no type of expertise in hair products and knows nothing that
3 comments
Read more

Open Happiness

While at the movie theaters to see The Maze Runner , I saw a commercial that featured rhetoric. The commercial begins with a young woman named Jess purchasing two Coca Cola drinks in a convenience store. One has her own name on it, and one has the name of her friend Alisha on it. The cashier watches her forlornly as she leaves, hinting that he has a crush on his customer. Jess gives the Coke with Alisha’s name on it to her friend, and together the two friends drink them. Later, Jess, Alisha and two other friends come back into the store to buy more Coke, then leave and have a good time together. Jess keeps coming back to the store with more and more friends, each time purchasing Coca Cola with their names printed on the labels. The cashier smiles and watches, but it is clear that he wishes he was with Jess.  Finally, as the cashier is closing the store for the night, Jess shows up at the door with a Coke that has the name Chris on it. She smiles and hands the drink to the cash
4 comments
Read more

Wiener Stampede

In this Heinz condiments commercial, aired during the Super Bowl this past year, a group of dachshunds are shown in hot dog costumes running towards humans in Heinz ketchup and mustard costumes who end up catching the dogs as they leap into the humans’ arms and lick their faces. This commercial is a specific appeal to pathos as the dogs are dressed up and are meant to be cute. The phrase at the end of the commercial is “it’s hard to resist great taste” and this is stated while the dogs are licking the humans implying that the dogs like Heinz and that humans should buy it as well because the cute dogs in costumes did.
4 comments
Read more