Skip to main content

Wiener Stampede


In this Heinz condiments commercial, aired during the Super Bowl this past year, a group of dachshunds are shown in hot dog costumes running towards humans in Heinz ketchup and mustard costumes who end up catching the dogs as they leap into the humans’ arms and lick their faces. This commercial is a specific appeal to pathos as the dogs are dressed up and are meant to be cute. The phrase at the end of the commercial is “it’s hard to resist great taste” and this is stated while the dogs are licking the humans implying that the dogs like Heinz and that humans should buy it as well because the cute dogs in costumes did.
Labels:

Comments

  1. Alaina DudleyDecember 13, 2016 at 1:07 PM

    I agree with the way the commercial used pathos. It is a good way to appeal to our soft side and then makes us want to use heinz because cute little puppies like them. Good job.

    ReplyDelete
  2. AnonymousDecember 13, 2016 at 5:56 PM

    I agree with Wade as this commercial lacks really anything other than making you laugh and feel happy for looking at the cute dogs, an excellent use of pathos.

    ReplyDelete
  3. AnonymousDecember 13, 2016 at 7:45 PM

    This commercial has extreme appeal to many people because a group of wiener dogs in hot dog costumes is not only ironic, but also ridiculously adorable. This commercial helps to remind people of Heinz the next time they are at the store.

    ReplyDelete
  4. Abigail OverbeyJanuary 4, 2017 at 7:41 AM

    Those puppies definitely would have worked on me, but it is a good use of pathos.

    Jake

    ReplyDelete

Post a Comment

Popular posts from this blog

Open Happiness

While at the movie theaters to see The Maze Runner , I saw a commercial that featured rhetoric. The commercial begins with a young woman named Jess purchasing two Coca Cola drinks in a convenience store. One has her own name on it, and one has the name of her friend Alisha on it. The cashier watches her forlornly as she leaves, hinting that he has a crush on his customer. Jess gives the Coke with Alisha’s name on it to her friend, and together the two friends drink them. Later, Jess, Alisha and two other friends come back into the store to buy more Coke, then leave and have a good time together. Jess keeps coming back to the store with more and more friends, each time purchasing Coca Cola with their names printed on the labels. The cashier smiles and watches, but it is clear that he wishes he was with Jess.  Finally, as the cashier is closing the store for the night, Jess shows up at the door with a Coke that has the name Chris on it. She smiles and hands the drink to the ...
4 comments
Read more

Lift Off: Harvard Graduation Speech

Donovan Livingston graduated from Harvard University in 2016. He was asked to speak at the graduation so he did. Donovan wrote a poem called “Lift Off”. In it he spoke of his life. His ancestors and slavery. He spoke of a new hope. A hope that kids can have to reach for the stars and to be up with them. He spoke of how each and every person has the ability to succeed and to exceed any expectations set for them. In his closing line, Livingston said “They say that the sky's the limit, but it is only the beginning. Lift off.” His speech was one of power and he used many rhetorical devices. Livingston was a Harvard graduate and to establish himself more as a speaker he talked about how he had given a similar type of speech at his high school graduation. He used pathos when talking about his life. About what he was like in school and how his teacher used his energy to make him a great speaker. The logos used was that he was one of the top members in his class and so he knew what he ...
1 comment
Read more

You're Not You When You're Hungry

During a Super Bowl commercial in 2010, Snickers aired their commercial featuring Betty White, a 5-time Emmy nominee. She is portrayed as a football player playing with other middle aged grown men, but she is not herself. They are playing on a mud-covered field so they are all wet and dirty. They start playing and the ball is thrown to her, but she is tackled and thrown into a pile of mud. She gets up and walks back to the huddle all angry, covered in mud, and with a limp. One of the guys criticizes her for her poor performance and she chirps back with a sarcastic response. Then one of her friends brings over a snickers bar and says, “Eat a Snickers.” Immediately after this Betty White turns back into a middle aged man and is able to play football again. Snickers ends the commercial with, “You’re not you when you’re hungry.” In my opinion this commercial uses Ethos. Betty White is a 5 time Emmy nominee and one of the all-time best female actresses. She is a lovable 95 year-old lad...
7 comments
Read more