The Future of Creativity and Innovation is Gamification
For this quarter’s identification of rhetoric, I chose a Ted talk by Gabe Zichermann called, “Gamification”. His argument is that games make children smarter. In the beginning of his speech he goes back in time telling the audience his experience with games as a kid. He also gets the crowd interested by making a quick joke as well. Zichermann owns a company that has to deal with games heavily and he even has his own business going for it. In his argument he mentions these things in which you could arguably say he established some kind of ethos. He then goes on to mention the facts and statistics from different scientist and doctors from colleges. This says that he has done his research on his topic and he must be trustworthy. The use of facts and statistics better established logos more than any other thing in his speech. As a listener you can also tell by the structure he uses logos. He has his opening, body, and conclusion. After doing his own studies, he came to a question. “Is the world too slow for our children?” In his era of video games all he had to do was tap a few buttons to operate a video game. Today’s game systems are so up to date, it requires us to touch multiple buttons at one time and we can now communicate with people across the globe. Now we are able to operate a character, follow long and short term objectives, and deal with parents and their interruptions. These features allow the mind to open up and requires more intelligence to play these games. Zichermann says that this “makes kids uninterested in the real world”, only because it’s behind on technology. Our kids will grow up playing these games which gives them a good way of multitasking, which most of today's work requires. Due to Zichermann research, things like that do “make a person smarter”. His hand motions and movements weren’t that obvious but at a point he made a gesture that helped the audience understand his frustration, and even get a laugh out of it. This ted talk was very persuasive in my opinion. The facts included only made the audience question themselves and their comments on video games.
While browsing on Google I found an old advertisement. The ad was for Lustre-Crème Shampoo. It featured Marilyn Monroe, known for her beauteous looks and her parts in different movies. One of her movies was Gentlemen Prefer Blondes. Lustre-Crème was attempting to sell their shampoo through the use of fallacies. By saying that Marilyn Monroe that tells you nothing about the actual product: it simply attracts you to the pretty face in the picture. Using this as an argument of why someone should buy your product is quite illogical. Just because Marilyn Monroe uses it doesn’t provide assurance of its abilities. They attempt using snob appeal by trying to make the audience believe that they could be like Marilyn Monroe if they use the same product as her. They use appeal to illegitimate authority by using Marilyn Monroe to promote their product. Although she herself is a customer, this is still rather irrelevant. She herself has no type of expertise in hair products and knows nothing that
While at the movie theaters to see The Maze Runner , I saw a commercial that featured rhetoric. The commercial begins with a young woman named Jess purchasing two Coca Cola drinks in a convenience store. One has her own name on it, and one has the name of her friend Alisha on it. The cashier watches her forlornly as she leaves, hinting that he has a crush on his customer. Jess gives the Coke with Alisha’s name on it to her friend, and together the two friends drink them. Later, Jess, Alisha and two other friends come back into the store to buy more Coke, then leave and have a good time together. Jess keeps coming back to the store with more and more friends, each time purchasing Coca Cola with their names printed on the labels. The cashier smiles and watches, but it is clear that he wishes he was with Jess. Finally, as the cashier is closing the store for the night, Jess shows up at the door with a Coke that has the name Chris on it. She smiles and hands the drink to the cash
In this Heinz condiments commercial, aired during the Super Bowl this past year, a group of dachshunds are shown in hot dog costumes running towards humans in Heinz ketchup and mustard costumes who end up catching the dogs as they leap into the humans’ arms and lick their faces. This commercial is a specific appeal to pathos as the dogs are dressed up and are meant to be cute. The phrase at the end of the commercial is “it’s hard to resist great taste” and this is stated while the dogs are licking the humans implying that the dogs like Heinz and that humans should buy it as well because the cute dogs in costumes did.
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