I recently saw a commercial on a body building DVD while watching videos on YouTube. It was for a website called crunchessuck.com where there was a really muscular man talking about how crunches take way too much time to preform to actually get results. He used pathos by relating to how most people hate to do crunches and he used that to introduce what the scientists found to help burn fat in your sleep. He used ethos here by going to doctors that knew what they were talking about in order to make men feel more comfortable in buying he product. Finally, he used logos by saying, “All women want to see and feel rock hard abs, so you should use this technique to get more women.” All of these Rhetorical devices were used in this commercial and did convince me to at least check the website out.
In this Heinz condiments commercial, aired during the Super Bowl this past year, a group of dachshunds are shown in hot dog costumes running towards humans in Heinz ketchup and mustard costumes who end up catching the dogs as they leap into the humans’ arms and lick their faces. This commercial is a specific appeal to pathos as the dogs are dressed up and are meant to be cute. The phrase at the end of the commercial is “it’s hard to resist great taste” and this is stated while the dogs are licking the humans implying that the dogs like Heinz and that humans should buy it as well because the cute dogs in costumes did.
I want rock hard abs, but I feel what the ad is saying is so true. America today is all about trying to get the result without doing the work and this plays right into that. Whether it's getting rich quick or rock hard abs without crunches, it's what people want to hear
ReplyDeleteI think this commercial is true because everyone wants abs. I want abs but I don't want to spend hours at the gym everyday to get them.
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