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Wheaties

We have all walked down the cereal and have stopped to see the latest Wheaties box featuring a popular athlete or individual. The entire cereal box industry is teeming with advertisements meant to target certain people. The sugary cereals use bright colors and comical characters which catch kids’ attention and lure them into the false idea that that cereal is the one for them. The healthy cereals target those adults who want simplicity, health and peace in their lives by using soothing tones like white and brown.

This particular Wheaties box uses the popularity of those featured on the box to grab the attention of the customer that walks by the shelf. Typically called the appeal to authority, the ploy that the Wheaties brand enforces appeals to the notoriety of a particular star. It is the breakfast of champions, after all. IF you are a champion, then you must eat Wheaties for breakfast.

The Wheaties brand uses this logic to influence customers to buy Wheaties cereal. In order to be a champion or like the person on the box, you have to eat Wheaties for breakfast. I find this idea reasonable because Wheaties is one of the better cereals for you, unlike Lucky Charms and Fruit Loops. It must be quite effective because it was the only cereal my brother would eat for years. So, for all of those who aspire to be champions, go ahead and buy yourself a box of Wheaties. Besides, do all of those champions on the fronts of the boxes even eat Wheaties?

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Comments

  1. Abigail OverbeyJune 1, 2015 at 9:02 AM

    It's true, the box is definitely trying to draw your attention by using an appeal to illegitimate authority. Most cereals are targeted at kids because they are commonly the ones picking them out at the grocery store.

    Kaitlyn

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