I have seen rhetoric used in a commercial for Lg phones. This commercial was a bunch of android phone logos that were in basketball uniforms and playing the game. The commercial wanted to persuade you to buy an Lg phone by saying that “The selfie game is strong” and “be together not the same.” One of the “Lg people” made a slam dunk right before the screen flashed “The selfie game is strong” meaning that because android logos can play basketball, the phone has an amazing camera, this does not make logical sense. They used a fallacy by comparing the ability of the logo to the ability of the camera and used a play on words with “selfie game strong” by using the common language that teenagers use when describing a basketball player with great skill. “Be together not the same” was also trying to get people to buy their phone because they were making a subtle hint that people with iPhones are all the same, and you should buy their phone so you can express your individuality by still being with the android family. The argument stated had too many fallacies for me to think it was effective, but to people just watching tv, numbed by it, the commercial could look interesting and persuasive. However, I did not think that the commercial was good because it said nothing about the actual phone or its attributes, just that the selfie game is strong.
While browsing on Google I found an old advertisement. The ad was for Lustre-Crème Shampoo. It featured Marilyn Monroe, known for her beauteous looks and her parts in different movies. One of her movies was Gentlemen Prefer Blondes. Lustre-Crème was attempting to sell their shampoo through the use of fallacies. By saying that Marilyn Monroe that tells you nothing about the actual product: it simply attracts you to the pretty face in the picture. Using this as an argument of why someone should buy your product is quite illogical. Just because Marilyn Monroe uses it doesn’t provide assurance of its abilities. They attempt using snob appeal by trying to make the audience believe that they could be like Marilyn Monroe if they use the same product as her. They use appeal to illegitimate authority by using Marilyn Monroe to promote their product. Although she herself is a customer, this is still rather irrelevant. She herself has no type of expertise in hair products and knows nothing that
So often there are commercials that say nothing about the product and how it is better than any other products in that line. I saw a similar commercial for iPhone that only had a short video of something like a dog and then after it said shot with iPhone 6. I want to know about a product before I buy it and these commercials don't help
ReplyDelete