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Pepsi Generation

This commercial features Michael Jackson, the King of Pop music. Personally I think that is a smart move by Pepsi to feature Michael Jackson because many people looked up to him at the time and admired him. If Michael Jackson drinks Pepsi then it must be a good drink. This is an example of ethos. Also you can see Pathos in this commercial because as a kid if you see a famous person doing something or participating in something, you want to do it too. Also as he is singing he says,” you are the Pepsi generation.” This is saying go and buy Pepsi because everyone else your age is drinking Pepsi. Also logos is used in this commercial. You could say, “obviously there are no facts in this commercial because it’s just a big group of kids and adults dancing around with a drink.” And if you said that then you would be exactly right, but that’s the whole point. If that many people like Pepsi, then it must be good, so I think they are proving that it is a good drink because why else would people be excited about it. Michael Jackson could have any drink in the world so why would he choose Pepsi if it was just a ALRIGHT drink. 
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Comments

  1. GabrielaDecember 8, 2017 at 1:38 PM

    I agree with your arguments, they are all well stated.

    ReplyDelete
  2. AnonymousDecember 8, 2017 at 8:41 PM

    I am not really used to pepsi personally. But by this article, it made me be interested about pepsi. It was really interesting topic for me. Also the video clip was really helpful because they used Micheal Jackson for the model which is famous and popular singer at that age. It was well organized and easy to understand the concept. It was interesting article for me.

    ReplyDelete
  3. AnonymousDecember 11, 2017 at 10:10 AM

    This post was very well thought out although the logos is kind of weak in the commercial.

    ReplyDelete

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