Skip to main content

Car Seats

I was in my house watching the Panthers vs. Seahawks game. So this commercial came on about babies and how to protect them. The speaker/actor said that we should use a car seat that will protect the baby if an accident was to happen. This made me think "What if this happen to my family and my nephew or niece." The speaker had used a logical fallacy. The logical fallacy was Appeal to Fear. This really scared me because I wasn't used to being afraid about a commercial. He wanted to also me and my family to feel like we were left out also. They had a director come in and display the car seat and say "Everyone has it and do it for your children."


The argument made logical sense, because they were trying to get their main point out to the audience which was me and my family. They wanted to draw more consumers to their project, which in this case it was the car seat and the protection of the baby. One part about the commercial I didn't understand was why the actor was used. For instance, most commercials use actors so that the can get people jealous, in this case the actor was not needed because the actor didn't do anything but say to words. Their rhetoric technique was very affective. When they use the Appeal to Fear, it scared me and my family because we weren't sure which car seat was the best for our family and we had to think twice about it. It was very persuasive because the very next day my mom went out to get the car seat. Between me and you, the car seat is very dumb. So we did do what they wanted us to do. That's my encounter on when a commercial uses a logical fallacy.

Comments

Popular posts from this blog

Open Happiness

While at the movie theaters to see The Maze Runner , I saw a commercial that featured rhetoric. The commercial begins with a young woman named Jess purchasing two Coca Cola drinks in a convenience store. One has her own name on it, and one has the name of her friend Alisha on it. The cashier watches her forlornly as she leaves, hinting that he has a crush on his customer. Jess gives the Coke with Alisha’s name on it to her friend, and together the two friends drink them. Later, Jess, Alisha and two other friends come back into the store to buy more Coke, then leave and have a good time together. Jess keeps coming back to the store with more and more friends, each time purchasing Coca Cola with their names printed on the labels. The cashier smiles and watches, but it is clear that he wishes he was with Jess.  Finally, as the cashier is closing the store for the night, Jess shows up at the door with a Coke that has the name Chris on it. She smiles and hands the drink to the ...

Lift Off: Harvard Graduation Speech

Donovan Livingston graduated from Harvard University in 2016. He was asked to speak at the graduation so he did. Donovan wrote a poem called “Lift Off”. In it he spoke of his life. His ancestors and slavery. He spoke of a new hope. A hope that kids can have to reach for the stars and to be up with them. He spoke of how each and every person has the ability to succeed and to exceed any expectations set for them. In his closing line, Livingston said “They say that the sky's the limit, but it is only the beginning. Lift off.” His speech was one of power and he used many rhetorical devices. Livingston was a Harvard graduate and to establish himself more as a speaker he talked about how he had given a similar type of speech at his high school graduation. He used pathos when talking about his life. About what he was like in school and how his teacher used his energy to make him a great speaker. The logos used was that he was one of the top members in his class and so he knew what he ...

You're Not You When You're Hungry

During a Super Bowl commercial in 2010, Snickers aired their commercial featuring Betty White, a 5-time Emmy nominee. She is portrayed as a football player playing with other middle aged grown men, but she is not herself. They are playing on a mud-covered field so they are all wet and dirty. They start playing and the ball is thrown to her, but she is tackled and thrown into a pile of mud. She gets up and walks back to the huddle all angry, covered in mud, and with a limp. One of the guys criticizes her for her poor performance and she chirps back with a sarcastic response. Then one of her friends brings over a snickers bar and says, “Eat a Snickers.” Immediately after this Betty White turns back into a middle aged man and is able to play football again. Snickers ends the commercial with, “You’re not you when you’re hungry.” In my opinion this commercial uses Ethos. Betty White is a 5 time Emmy nominee and one of the all-time best female actresses. She is a lovable 95 year-old lad...