When I was watching TV a couple of days ago there was a commercial that came on with two monkeys looking through each other’s fur for bugs. I wasn’t really quite sure what the commercial could be about because it was going on for about five to ten seconds and it wasn’t saying anything. But then towards the end of the commercial, it said something along the lines of “You never really know what you’re dealing with: check your credit report today”. This made no sense to me whatsoever, and I found it to be a false analogy (an analogy between two things that are not similar enough to warrant an analogy). Two monkeys eating bugs off of each other is not similar enough to checking one’s credit report.
In this Heinz condiments commercial, aired during the Super Bowl this past year, a group of dachshunds are shown in hot dog costumes running towards humans in Heinz ketchup and mustard costumes who end up catching the dogs as they leap into the humans’ arms and lick their faces. This commercial is a specific appeal to pathos as the dogs are dressed up and are meant to be cute. The phrase at the end of the commercial is “it’s hard to resist great taste” and this is stated while the dogs are licking the humans implying that the dogs like Heinz and that humans should buy it as well because the cute dogs in costumes did.
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