Today, while I was watching T.V., I saw a commercial for Febreze fabric refreshers and air fresheners. The commercial started out with a man and his dog sitting in the his “man cave”. The announcer started talking about how the man had gotten used to the bad odor in the room, but when the man got up and left the room, the chair that he was sitting in turned into a giant hamburger. The announcer said that the giant hamburger is what the wife believed the room smelled like. He then discussed how Febreze can eliminate these odors in the “hard to wash fabrics”, such as furniture and pillows. After he sprayed the room with Febreze the wife walked in and thought the room smelled good. The announcer then tells us to use Febreze fabric refresher to eliminate the bad odors in our house.
In this commercial the advertisers are using pathos and ethos. In using the humor of turning the chair into a hamburger, the advertisers do not seem like know-it-alls and can be viewed as normal people. Also, by using a “normal” couple, they use a credible source that “normal people” can relate to.
The examples and references they used made sense and were relatable to everyday life. The viewer can most likely relate this situation to their own life. By giving examples that everyone can relate to, it will be more effective than using random statistics. My family does use Febreze, so I would say that these commercials are pretty effective and reasonable.
I agree with you, since they used a normal couple it was easy to relate to. If they took a different approach i do not think it would of worked as well as it does. You structured your points very well, good job.
When I see these kinds of commercials, I can definitely relate. They use humor with the hamburger and sometimes that is how I feel my brothers make my house smell. I would definitely go buy febreze right now if we did not have some already.
Well done identifying the modes of persuasion. The concept of the relatable 'man cave' is a bit hard to identify as ethos so well done on that specifically.
While browsing on Google I found an old advertisement. The ad was for Lustre-Crème Shampoo. It featured Marilyn Monroe, known for her beauteous looks and her parts in different movies. One of her movies was Gentlemen Prefer Blondes. Lustre-Crème was attempting to sell their shampoo through the use of fallacies. By saying that Marilyn Monroe that tells you nothing about the actual product: it simply attracts you to the pretty face in the picture. Using this as an argument of why someone should buy your product is quite illogical. Just because Marilyn Monroe uses it doesn’t provide assurance of its abilities. They attempt using snob appeal by trying to make the audience believe that they could be like Marilyn Monroe if they use the same product as her. They use appeal to illegitimate authority by using Marilyn Monroe to promote their product. Although she herself is a customer, this is still rather irrelevant. She herself has no type of expertise in hair products and knows nothing that
While at the movie theaters to see The Maze Runner , I saw a commercial that featured rhetoric. The commercial begins with a young woman named Jess purchasing two Coca Cola drinks in a convenience store. One has her own name on it, and one has the name of her friend Alisha on it. The cashier watches her forlornly as she leaves, hinting that he has a crush on his customer. Jess gives the Coke with Alisha’s name on it to her friend, and together the two friends drink them. Later, Jess, Alisha and two other friends come back into the store to buy more Coke, then leave and have a good time together. Jess keeps coming back to the store with more and more friends, each time purchasing Coca Cola with their names printed on the labels. The cashier smiles and watches, but it is clear that he wishes he was with Jess. Finally, as the cashier is closing the store for the night, Jess shows up at the door with a Coke that has the name Chris on it. She smiles and hands the drink to the cash
In this Heinz condiments commercial, aired during the Super Bowl this past year, a group of dachshunds are shown in hot dog costumes running towards humans in Heinz ketchup and mustard costumes who end up catching the dogs as they leap into the humans’ arms and lick their faces. This commercial is a specific appeal to pathos as the dogs are dressed up and are meant to be cute. The phrase at the end of the commercial is “it’s hard to resist great taste” and this is stated while the dogs are licking the humans implying that the dogs like Heinz and that humans should buy it as well because the cute dogs in costumes did.
You explained this commercial very clearly, it's a reasonable article. And related to your family. By the way, I hope I can have a man cave.
ReplyDeleteI agree with you, since they used a normal couple it was easy to relate to. If they took a different approach i do not think it would of worked as well as it does. You structured your points very well, good job.
ReplyDeleteWhen I see these kinds of commercials, I can definitely relate. They use humor with the hamburger and sometimes that is how I feel my brothers make my house smell. I would definitely go buy febreze right now if we did not have some already.
ReplyDeleteWell done identifying the modes of persuasion. The concept of the relatable 'man cave' is a bit hard to identify as ethos so well done on that specifically.
ReplyDelete