Today, while I was watching T.V., I saw a commercial for Febreze fabric refreshers and air fresheners. The commercial started out with a man and his dog sitting in the his “man cave”. The announcer started talking about how the man had gotten used to the bad odor in the room, but when the man got up and left the room, the chair that he was sitting in turned into a giant hamburger. The announcer said that the giant hamburger is what the wife believed the room smelled like. He then discussed how Febreze can eliminate these odors in the “hard to wash fabrics”, such as furniture and pillows. After he sprayed the room with Febreze the wife walked in and thought the room smelled good. The announcer then tells us to use Febreze fabric refresher to eliminate the bad odors in our house.
In this commercial the advertisers are using pathos and ethos. In using the humor of turning the chair into a hamburger, the advertisers do not seem like know-it-alls and can be viewed as normal people. Also, by using a “normal” couple, they use a credible source that “normal people” can relate to.
The examples and references they used made sense and were relatable to everyday life. The viewer can most likely relate this situation to their own life. By giving examples that everyone can relate to, it will be more effective than using random statistics. My family does use Febreze, so I would say that these commercials are pretty effective and reasonable.
I agree with you, since they used a normal couple it was easy to relate to. If they took a different approach i do not think it would of worked as well as it does. You structured your points very well, good job.
When I see these kinds of commercials, I can definitely relate. They use humor with the hamburger and sometimes that is how I feel my brothers make my house smell. I would definitely go buy febreze right now if we did not have some already.
Well done identifying the modes of persuasion. The concept of the relatable 'man cave' is a bit hard to identify as ethos so well done on that specifically.
While at the movie theaters to see The Maze Runner , I saw a commercial that featured rhetoric. The commercial begins with a young woman named Jess purchasing two Coca Cola drinks in a convenience store. One has her own name on it, and one has the name of her friend Alisha on it. The cashier watches her forlornly as she leaves, hinting that he has a crush on his customer. Jess gives the Coke with Alisha’s name on it to her friend, and together the two friends drink them. Later, Jess, Alisha and two other friends come back into the store to buy more Coke, then leave and have a good time together. Jess keeps coming back to the store with more and more friends, each time purchasing Coca Cola with their names printed on the labels. The cashier smiles and watches, but it is clear that he wishes he was with Jess. Finally, as the cashier is closing the store for the night, Jess shows up at the door with a Coke that has the name Chris on it. She smiles and hands the drink to the ...
Donovan Livingston graduated from Harvard University in 2016. He was asked to speak at the graduation so he did. Donovan wrote a poem called “Lift Off”. In it he spoke of his life. His ancestors and slavery. He spoke of a new hope. A hope that kids can have to reach for the stars and to be up with them. He spoke of how each and every person has the ability to succeed and to exceed any expectations set for them. In his closing line, Livingston said “They say that the sky's the limit, but it is only the beginning. Lift off.” His speech was one of power and he used many rhetorical devices. Livingston was a Harvard graduate and to establish himself more as a speaker he talked about how he had given a similar type of speech at his high school graduation. He used pathos when talking about his life. About what he was like in school and how his teacher used his energy to make him a great speaker. The logos used was that he was one of the top members in his class and so he knew what he ...
During a Super Bowl commercial in 2010, Snickers aired their commercial featuring Betty White, a 5-time Emmy nominee. She is portrayed as a football player playing with other middle aged grown men, but she is not herself. They are playing on a mud-covered field so they are all wet and dirty. They start playing and the ball is thrown to her, but she is tackled and thrown into a pile of mud. She gets up and walks back to the huddle all angry, covered in mud, and with a limp. One of the guys criticizes her for her poor performance and she chirps back with a sarcastic response. Then one of her friends brings over a snickers bar and says, “Eat a Snickers.” Immediately after this Betty White turns back into a middle aged man and is able to play football again. Snickers ends the commercial with, “You’re not you when you’re hungry.” In my opinion this commercial uses Ethos. Betty White is a 5 time Emmy nominee and one of the all-time best female actresses. She is a lovable 95 year-old lad...
You explained this commercial very clearly, it's a reasonable article. And related to your family. By the way, I hope I can have a man cave.
ReplyDeleteI agree with you, since they used a normal couple it was easy to relate to. If they took a different approach i do not think it would of worked as well as it does. You structured your points very well, good job.
ReplyDeleteWhen I see these kinds of commercials, I can definitely relate. They use humor with the hamburger and sometimes that is how I feel my brothers make my house smell. I would definitely go buy febreze right now if we did not have some already.
ReplyDeleteWell done identifying the modes of persuasion. The concept of the relatable 'man cave' is a bit hard to identify as ethos so well done on that specifically.
ReplyDelete