Skip to main content

DirecTV

Every time that I watch a NFL game DirectTV is always showing a commercial for their Sunday Ticket plan.  It usually features a celebrity one of the ones I see a lot is with Peyton Manning, the quarterback for the Denver Broncos.  They usually always stay on the same story line for their commercials.  They have the actual celebrity, then usually a dumbed down version of him.  They make the celebrity look better, and he always has their Ticket plan.  The dumbed down version is usually do something unusual and they make fun of him, he always has cable.   

They are trying to persuade you through using a popular celebrity who almost everyone knows, and make seem that what they have is what you need.  The watchers thoughts are that since the celebrity has it, I should too.  And they purposely make the person with cable look dumb, or not as cool. So that you feel like to be cool or sophisticated you have to buy their Ticket plan, and get rid of cable.
                
I feel that the approach that DirectTV is going for makes sense.  Today’s day and age everyone wants to be like the celebrities, and as cool as possible.  So with the celebrities they choose it really hits those crowds, and makes them feel like if they get this product, they are one step closer to being like them. 

                
I feel that it is persuasive to some people and to others is just a funny commercial.  I did not personally by the Ticket plan, because I did not see a need for it.  But I feel that it can really convince people to want to purchase it, because of the techniques they used.  But in the end it is a funny commercial.  
Labels:

Comments

  1. UnknownJanuary 17, 2016 at 7:21 PM

    This is a great advertisement to write, you are good at choose topic. And you explained very well about what the commercial want to people to do. I hope I can as cool as you, so I don't have to buy the ticket plan.

    ReplyDelete
  2. Abby BartonJanuary 22, 2016 at 6:22 AM

    I agree with you. These commercials are my absolute favorite commercials but I would not buy the Sunday Ticket plan either.

    ReplyDelete
  3. UnknownJanuary 22, 2016 at 6:23 AM

    good job with the second half of the post, but your description of the add was a little vague. you could have tried to add a little more detail.

    ReplyDelete
  4. Brennan S.January 22, 2016 at 7:04 AM

    I agree with you, people in today's day and age want to be like celebrities. For most people this way of persuading would work, unless they do not like TV or movies.

    ReplyDelete
  5. ClaytonJanuary 22, 2016 at 7:13 AM

    Your relation how today people just want to be celebrities was a very good point to bring up. It strengthened your argument crucially.

    ReplyDelete
  6. UnknownJanuary 22, 2016 at 8:11 AM

    I liked how you used personal experiences to talk about the different commercials and how you explained their persuasion techniques.

    ReplyDelete
  7. AnonymousOctober 5, 2016 at 5:27 PM

    I definitely agree. I liked how you brought up the fact that people make decisions based on how cool it will make them look. Good point.

    ReplyDelete

Post a Comment

Popular posts from this blog

Wiener Stampede

In this Heinz condiments commercial, aired during the Super Bowl this past year, a group of dachshunds are shown in hot dog costumes running towards humans in Heinz ketchup and mustard costumes who end up catching the dogs as they leap into the humans’ arms and lick their faces. This commercial is a specific appeal to pathos as the dogs are dressed up and are meant to be cute. The phrase at the end of the commercial is “it’s hard to resist great taste” and this is stated while the dogs are licking the humans implying that the dogs like Heinz and that humans should buy it as well because the cute dogs in costumes did.
4 comments
Read more

Marilyn Monroe's Shampoo

While browsing on Google I found an old advertisement.  The ad was for Lustre-Crème Shampoo. It featured Marilyn Monroe, known for her beauteous looks and her parts in different movies. One of her movies was Gentlemen Prefer Blondes. Lustre-Crème was attempting to sell their shampoo through the use of fallacies. By saying that Marilyn Monroe that tells you nothing about the actual product: it simply attracts you to the pretty face in the picture. Using this as an argument of why someone should buy your product is quite illogical. Just because Marilyn Monroe uses it doesn’t provide assurance of its abilities. They attempt using snob appeal by trying to make the audience believe that they could be like Marilyn Monroe if they use the same product as her. They use appeal to illegitimate authority by using Marilyn Monroe to promote their product. Although she herself is a customer, this is still rather irrelevant. She herself has no type of expertise in hair products and knows nothing t...
3 comments
Read more

Weight of Glory

In Mr. Cline's class a few weeks ago. We took the day off in a way from our normal classes. Instead of continuing to read the books we were assigned and discussing them, he read us the sermon by C.S Lewis "The Weight of Glory." Its a long sermon, but one worth reading. It is about the confusion many people have on the topic of what we desire the most. He explains after much background information, that we all desire true happiness. And through that happiness, we long for heaven, our true home that we were designed for. He explains that glory is not what many people think of as being "famous" in heaven. But more that we are honored by our Lord and Father. For it to be like the scripture passage "Well done, good and faithful servant." C.S Lewis does a fantastic job at being persuasive here, and if read by the right person aloud, can have an excellent effect. He clears up lots of points that people bring up that are not true. Such as the point of glory...
9 comments
Read more