Cultural Rhetoric

I was watching TV and I saw a Geico commercial, where a guy dressed in a suit, looking fancy asks, “Could switching to Geico really save you 15 % or more on car insurance? Is Ed ‘Too Tall’ Jones, too tall?” It then shows Ed Jones at the doctor’s office. The nurse was trying to measure him, but she could not, because when she tried to measure him, the stick did not extend any longer. The commercial ends with the normal, “Geico. Fifteen minutes could save you fifteen percent or more.” I can see rhetoric in this commercial. The man in the beginning is dressed in a suit for a reason. A man looks must more trustworthy when wearing a suit and looks professional. This is part of “ethos”. This man is establishing trust between him and us, the viewers. He also makes a reference to Ed Jones. Ed Jones was a famous NFL football player, who played for fifteen years for the Dallas Cowboys and also attempted professional boxing. The man in the commercial is mentioning the famous football player

While at the movie theaters to see The Maze Runner , I saw a commercial that featured rhetoric. The commercial begins with a young woman named Jess purchasing two Coca Cola drinks in a convenience store. One has her own name on it, and one has the name of her friend Alisha on it. The cashier watches her forlornly as she leaves, hinting that he has a crush on his customer. Jess gives the Coke with Alisha’s name on it to her friend, and together the two friends drink them. Later, Jess, Alisha and two other friends come back into the store to buy more Coke, then leave and have a good time together. Jess keeps coming back to the store with more and more friends, each time purchasing Coca Cola with their names printed on the labels. The cashier smiles and watches, but it is clear that he wishes he was with Jess.  Finally, as the cashier is closing the store for the night, Jess shows up at the door with a Coke that has the name Chris on it. She smiles and hands the drink to the cash