Cultural Rhetoric

I was in church on Sunday listening to a sermon being given by of the pastors.  This week the sermon was titled, “Let’s Face it, Jesus came to serve.”  This lesson was taken from Mark 10: 32-45.  The speaker was trying to get the point across that Jesus did not come to be served, but to serve us and show God’s love to us.  Focusing on Ethos, the speaker used his computer instead of a bible or any papers to teach.  His appearance was okay, but could have been more professional for the occasion.  He interacted with the audience quite often and used humor to keep people interested.  He also referenced many different movies many times, but most people did not seem to know what he was trying to refer to.  Referring to logos, he used much scripture in the beginning but none at the middle or end of the sermon.  He did use one quote that related to the sermon very well.   For Pathos, he used many hand motions and gestures, kept eye contac...

I saw an advertisement for a Ford 2018 F-150 commercial while watching TV.  The ad was trying to persuade the viewers that the Ford truck was the best truck on the market.  They made the advertisement relatable, and funny, while also using real life scenarios, such as a family vacation to the lake. In the advertisement neither ethos or pathos was used, however it used lots of logos.  It told the viewers that the truck is Brainiac smart and that every other truck is history compared to itself.  It also tried to make the point that, ‘If you bought this truck, your trip to wherever you are going, would be a lot more enjoyable than your trips past.’  Also because of the new special features of the truck, it tells you that, your trip, “Won’t be spoiled.” It gives blueprints to show everyone, almost like a statistics graph, how they made the truck and all the fancy accessories it had to offer, such as new sideview mirrors.  The commercial did make logical se...