Cultural Rhetoric

I was once on my way to a hockey game and my friend and I drove past a billboard that made us somewhat confused. The billboard said, “Embarrassment can’t kill you. Colon cancer can. Get a colonoscopy.” Featured on the billboard was an office woman whose dress was tucked into her undergarments. The company that created this advertisement was trying to imply that if anyone in the audience that that situation happen to them, they would be embarrassed. The problem with this ad is that embarrassment has nothing to do with colon cancer. These two instances have nothing to do with each other. It is true that embarrassment cannot kill you, but that does not necessarily mean that a person will get colon cancer and die, whether or not it is in the best interest of the audience to get a colonoscopy to prevent colon cancer. The photo on the advertisement grabs the attention of the audience, but the photo is completely irrelevant to a person’s connection to colon cancer. I believe that the billboar

One time while I was surfing the internet I came across a commercial from the company Sandisk.  It was a commercial depicting a very pretty and photogenic wedding with very happy and music in the back round.  There were many photographers taking pictures of the wedding with beautiful smiles on their faces.  Then it showed one of the photographers taking a Sandisk SD card out of the camera and putting it in their computer to show the couple their photos.  It then unfocused on the people, and a picture of their products appeared with the caption, “Free up memory, to make more memories.” This commercial was trying to convince me(the audience) to buy their products.  There was nothing else important that they were trying to do other than for me to buy and use their product.  I think the argument presented wasn't very good, and was flawed in a few ways as well. The only thing they said was that if you buy their product, you can make memories which is not true.  People don't ne

Every day for the past month I have seen one or more Acuvue contact lense advertisements.  I have seen them on Youtube multiple times; and they are all thirty seconds long and I can’t skip them.  Each one of them has a speaker talking about how they had a dramatic life change after they got Acuvue contact lenses.  One specific one was a high school girl’s story.  She got Acuvue contact lenses and could finally see her crush.  When she got to school she saw him and he happened to be looking back at her, which she had never been able to see.  She finally finds the courage to walk up to him, and they finally end up together. I found these advertisements to be unreasonable.  It is great to finally be able to see clearly, but the ads seem like they are promising more than that.  They prove how effective they are through various peoples’ stories and make it seem like if you buy the contact lenses and can see clearly, then you too will have sudden courage to do great things and have great

This weird commercial I found in YouTube in a youtuber channel, the channel name is Wismichu and this character made a reaction of Japanese’s commercials. This commercial of advertisement is about baby ice cream you think ok ok is just a commercial about baby ice cream but it isn’t, is really weird, because isn’t about a person saying “hey buy my ice cream” no that isn’t the principal idea because in the commercial is a guy with the ice cream in his body and he ate the ice cream, you are thinking “what…?, that is disgusting” but yes he did, he ate the ice cream and that is disgusting because if you think “I want my baby eat that?” obviously no I don’t want but the commercial make the person who saw it feel weird and uncomfortable. I think the commercial or advertisement wants to be funny but it isn’t because the commercial is to the parents who buy the ice cream and I will think the parents want the baby eat ice cream of the body of an Asian man. I didn’t feel great went I saw that

Every time when I watch videos on youtube, the gum Extra commercial comes on first. The commercial starts with the music, Can’t Help Falling in Love from Haley Reinhart. I thought this was the preview of a romance movie, but it actually was a commercial for gum. It starts with the girl and the guy making eye contact in front of the school building. When the girl accidently drops her papers in front of her locker, he helps her with a bashful smile. As the girl gives the gum Extra to the guy, their love begins. Throughout their relationship, the gum remained with them. They overcame hardships together by giving each other the gum Extra. Throughout the commercial, the guy drew cute pictures of them on the gum wrappers. At the end, he proposed by showing her all the pictures on the gum wrappers. Their love succeeded and it seemed like a cute romance movie with the gum Extra. The company created this type of advertisement to make the viewers desire true love by buying their gum. They cl

I saw the rhetoric used from a chocolate commercial. In the beginning of the commercial, there was a woman who was sleeping but she didn’t close her eyes. When the alarm clock rang, she woke up with the opened eyes. She did everything with her eyes opened including washing her face, sneeze,got hit by a soccer ball, etc. In order to create a new world record by no blinking eyes. A lot of people was really pay attention to her acting and if she blink her eyes. After 23 hours, she was almost there. They were counting down for the new World Record, however, she ate a kind of chocolate, and it was so tasty that she closed her eyes unconsciously. Everyone was so surprised and frustrated that the reason of why she didn’t succeed is because of a chocolate. As my presentation above, we can easily see what they wanted to persuade us: their chocolate is so good. The woman didn’t close her eyes to do anything but she closed her eyes with a happy smile on her face because of a tasty chocolate.

I saw the rhetoric was used in Colgate toothpaste advertisement . First of advertisement was a professor, he said this kind of tooth paste is a new one , and used new technology and elements , it can clean tooth very well , then used a cartoon to show it how to clean it and It had a research , after people eat apple there is blood on surface of apple , but after use that toothpaste it was solved .So it was ethos because it was looks like very professional. Secondly , it showed people get tooth decay , it was looks terrible and people’s emotion was painful , they were suffer a lot of pain , can’t eat food easily , then advertisement showed this toothpaste had a kind of element that can protect tooth like a shield. No body want to bear pain like that and get disgusting tooth , it let people feel too terrified and worry about their tooth ,so it is pathos. And if you get tooth decay , you will get hurt when you eat , then you can’t enjoy many foods , so it is logical. So these three sk

During the super bowl a commercial for the new 2013 Chevy Silverado came on. Most people that watch the super bowl think that the commercials are the best part, because they are usually hilarious, so Chevy tried to go along with this theme. They placed a truck in the apocalypse because at that time the Mayan calendar said that the world was going to end. The man in the truck with his dog are driving through the scenes of the apocalypse to go meet up with a group of friends. When they arrive one guy asks where Dave is, and the other responds, “Dave did not drive the longest lasting, most dependable truck on the road…..Dave drove a Ford.”  Then the commercial ends by saying “From the beginning of your work day, to the end of the world….Chevy runs deep.” Chevy in this commercial are trying to put down their competitors (Ford) and show that their truck is more dependable, since it can last through in an apocalypse. Chevy in a way are trying to use logos in this commercial because th

The commercial starts off with a man coming home with groceries. He mentions that his wife is a dentist and she only allows her kids to use one mouth wash, and that is Act. Then it shows the statistics, that by using Act mouthwash you will have 40% fewer cavities, and stronger teeth. Then the little girl says her tells her she gets better check ups. This commercial used ethos, because it mentions, his wife is a dentist, and she only lets her kids use Act mouthwash. By having a dentist mentioned in the commercial it makes people think they should let their kids use it, since she only lets her kids use Act. It also makes parents feel better, about what they give their kids to clean their mouths, when a dentist has their kids use it. Also near the end the commercial uses logos, because it shows the statistics, of fewer cavities. By adding the statistics that you will have 40% less cavities, makes people want to use Act, so they can get fewer cavities too. When people see this commerci

I saw this commercial about Proactiv+ skincare products in the Youtube. The performer in this video is Julianne Hough, a famous singer, actress. She was saying that “ I want a thing that can easily and simply make my skin stay healthy, clear and beautiful.”and she told the viewer with a happy and surprising tone that she got what she wanted in Proactiv skincare product. Then the rest of the commercial showed the people why she loves this by telling us how Julianne uses them everyday and what she felt about the products after using. According to what she said, the products are“ silky”, “very light”, not “ harsh”. So it can nourish and hydrate the skin, make the pore tiny, all these kinds of thing to compliment the function of the product. In the end, Julianne used “dream cream”, “easiest part of the day” to describe the products. This commercial tried to make people think that, they are the best, because they are the easiest and simplest, and they they wanted people to believe, simp

Every time that I watch a NFL game DirectTV is always showing a commercial for their Sunday Ticket plan.  It usually features a celebrity one of the ones I see a lot is with Peyton Manning, the quarterback for the Denver Broncos.  They usually always stay on the same story line for their commercials.  They have the actual celebrity, then usually a dumbed down version of him.  They make the celebrity look better, and he always has their Ticket plan.  The dumbed down version is usually do something unusual and they make fun of him, he always has cable.    They are trying to persuade you through using a popular celebrity who almost everyone knows, and make seem that what they have is what you need.  The watchers thoughts are that since the celebrity has it, I should too.  And they purposely make the person with cable look dumb, or not as cool. So that you feel like to be cool or sophisticated you have to buy their Ticket plan, and get rid of cable.                  I feel that

Rhetoric is an effective way to express your ideas or feeling to others. For instance, learn how to use different way to persuade your ideas is also significant. In first quarter we had learned lots of commercials using ethos, pathos and logos. Actually we had seen many wonderful advertisements on the TV. Today I want to share an advertisement which is pretty comprehensively using persuasions. This is an advertisement introducing a detergent. Its name is TaiZi, it is a Chinese brand. In this advertisement, a movie star was walking on the street, suddenly she saw a naughty boy. He was wearing a dirty shirt with oil stain on it. It looks like he dropped some food on the shirt and his mother was struggling with that. Then that star brought two pots of hot water and two bags of detergent, one was TaiZi and another one we didn't know. Then she put boy's shirt in different pots with different detergent. Oil stain was cleaned easily in TaiZi detergent but it was really hard to be cl