Cultural Rhetoric

I have seen rhetoric used in a commercial for Lg phones. This commercial was a bunch of android phone logos that were in basketball uniforms and playing the game. The commercial wanted to persuade you to buy an Lg phone by saying that “The selfie game is strong” and “be together not the same.” One of the “Lg people” made a slam dunk right before the screen flashed “The selfie game is strong” meaning that because android logos can play basketball, the phone has an amazing camera, this does not make logical sense. They used a fallacy by comparing the ability of the logo to the ability of the camera and used a play on words with “selfie game strong” by using the common language that teenagers use when describing a basketball player with great skill. “Be together not the same” was also trying to get people to buy their phone because they were making a subtle hint that people with iPhones are all the same, and you should buy their phone so  you can express your individuality by still ...

While watching television, I saw a commercial for "5-Hour Energy." The Commercial had a Athlete named Thomas Degasperi, or "Tgas." He was water skiing while his voice was saying that he was a water skiing champion. This right away made me think of the fallacy of Illegitimate Authority. He continued to say that he knows what all champions have in common, the hatred of losing, and that is why all of his energy goes towards winning. Then said simply, “5 Hour Energy.” This clearly is False Cause, just because Thomas Degasperi drinks 5 hour energy, does not mean that everyone who drinks 5 hour energy will be a champion. Also, we should not listen to him just because he is a champion at water skiing, most people do not even water ski. The argument did, however, make logical sense, making it seem as though you will be a champion because of drinking 5 hour energy, but did not make logical sense. The rhetoric technique was not effective and did not make me want to drink 5 ...

I recently saw a commercial on a body building DVD while watching videos on YouTube. It was for a website called crunchessuck.com where there was a really muscular man talking about how crunches take way too much time to preform to actually get results. He used pathos by relating to how most people hate to do crunches and he used that to introduce what the scientists found to help burn fat in your sleep. He used ethos here by going to doctors that knew what they were talking about in order to make men feel more comfortable in buying he product. Finally, he used logos by saying, “All women want to see and feel rock hard abs, so you should use this technique to get more women.” All of these Rhetorical devices were used in this commercial and did convince me to at least check the website out.