Cultural Rhetoric

Theme : Advertisement/Commercial Andrew: The Breakfast of God Bailey: Pepsi Generation Emily: Snuggie Gabriela: Braniac Smart Isabel: Airheads - Now Bite Sized Jake: You're Not You When You're Hungry Jill: Honda Julianne: Brady Everyday Lea: Sweet Little Muscle Machine Leonard: Are You Hungry? Ryan: Environmental Advertising Siwu: Wix.com Talia: Brave Enough

During the 2017 Super Bowl, a commercial came on advertising Intel’s new Intel 360 Replay. The commercial stars the New England Patriots star quarterback Tom Brady. The narrator of the commercial begins by saying, “Intel 360 Replay makes anything look epic.” The commercial then proceeds to show the audience the things Mr. Brady does as part of his morning routine such as get up, brush his teeth, and make his breakfast. Logos is poorly used in this commercial because it is not sharing many reasons as to why this product is a practical buy. It does have a small appeal to logos. At the end of the commercial, the narrator says, “Wait till you see it in the game”. It appears that the makers of the product are implying that its best use would be in the case of a sporting event. They do not make this very obvious. This commercial would be more persuasive in the aspect of logos if it gave more reasons besides it being good for athletic events. The main use of persuasion in the commercia...

If anyone were to ask me who my favorite celebrity or musical artist was, I would automatically reply with Lindsey Stirling. Lindsey Stirling is a hip hop, dancing violinist who started her professional career in 2012. This past May, Stirling released her YouTube Red documentary, Brave Enough . It is so called because that is the title of her most recent album. I saw the trailer as soon as it came out, when Stirling first mentioned the movie. The ad itself showed clips from her different concerts, featured songs from the Brave Enough album, and also incorporated scenes from some of her videos. She explains how the movie takes place in what seemed to so far be the hardest year of her life--the year her best friend had passed away due to cancer. Through this movie, she hopes to help others learn how to be brave, to be able to feel emotions that may be hard to feel. She says how she had fallen multiple times in the past, and “Every time you get up a little bit stronger.” I would s...

I saw this advertisement on YouTube when I was watching some videos. Usually I would skip the whole advertisement when it pops up, but when I read the first few sentences of this advertisement, I was deeply attracted by this idea. This advertisement expressed an idea that any people could build your own website easily, using "wix.com" . In the video, the advertisement told me that using their website so therefore I could make a stunning website made by my own, with any design I would like and they also offered some suggestions or even some templates which you could use. The “wix.com” was orderly organized and easy to start, with an uncomplicated log in, you could get started with an artificial design intelligent which could help you by bringing up resources you might need. Their logic is pretty clear and reasonable, they did showed some example web page that was made by them, indeed they look pretty good. Also the advertisement showed the procedures of how to make those w...

4 Years ago, I saw an impressive commercial in TV. It was not advertisement to introduce product to make profit. It was public service advertisement about wasting tissue. In advertisement, it was showing tissue machine that we can easily see in public places. There was shape of Africa at the middle of tissue machine and it was filled with green tissue. By pulling out the tissue the green part of the tissue become black, then advertisement was saying “Please don’t waste tissue, Earth is dying.” By this commercial Korean government provided same tissue machine in commercial. Also, many places in Korea, started campaign to save tissue. In this advertisement, the main purpose was to tell people about the problem in society and make them to recognize and fix the problem. For this advertisement, it was very effective and reasonable. One year after this commercial, Korean government checked the change in amount of tissue used. By one year, the amount of tissue usage decreased 20 percent. In t...

I was recently watching funny YouTube videos and a commercial came on that was advertising a snuggie. This commercial was trying to sell their creation called the snuggie.  In this commercial they have people show that normal blankets are hard to maneuver in. So they say that old normal blankets restrict you from doing various things. Some of those things are reading a book, using your computer, trying to grab something, or trying to have a snack. This commercial is trying to convince us to buy their new and improved blankets. The point of this commercial is for us to buy the snuggie so we will not have to struggle with normal blankets anymore. Their arguments were reasonable because I do think that it would easier if a blanket had holes were your arms went. I think this because it is true when they say that normal blankets can restrict you from doing multiple things. I also think it is reasonable because there would more time to relax instead of struggling to hold your compute...

This commercial features Michael Jackson, the King of Pop music. Personally I think that is a smart move by Pepsi to feature Michael Jackson because many people looked up to him at the time and admired him. If Michael Jackson drinks Pepsi then it must be a good drink. This is an example of ethos. Also you can see Pathos in this commercial because as a kid if you see a famous person doing something or participating in something, you want to do it too. Also as he is singing he says,” you are the Pepsi generation.” This is saying go and buy Pepsi because everyone else your age is drinking Pepsi. Also logos is used in this commercial. You could say, “obviously there are no facts in this commercial because it’s just a big group of kids and adults dancing around with a drink.” And if you said that then you would be exactly right, but that’s the whole point. If that many people like Pepsi, then it must be good, so I think they are proving that it is a good drink because why else would peopl...

While watching on Youtube, I was waiting for an advertisement that would strike my interest and inspire me to write. Suddenly, a very special start caught my eyes easily: a hand open an old yearbook, and then the picture of a famous actress, Tina Fey, appeared on the book and she smiled then said: “ when you start out you might not know where you’re going or what you’re doing or why you’re carrying the red rose to . ” “Or you’re carrying the red rose to you just keep going, keep your focus and avoid the distractions...” said by Robert Redford, the person got Academy Award for Best Directing of Oscar, and then another person continued saying about this topic. It’s just like a story that narrated by many people. I think this advertising is an incentive to write my blog.  It’s a commercial advertising Honda: many celebrities on pictures of this yearbook, they just looked like friends and have a daily conversation. They keep saying words to inspire people to hustle and display vigo...

I saw this commercial for Brita water on YouTube and on T.V.  Stephen Curry, a professional basketball player that plays for the Golden State Warriors, endorses and promotes the product by saying "not all water is the same."  In this advertisement he makes Brita water seem better than the other leading brands of water by saying "You are what you drink."  He also says "some water can dribble, drain threes, or even drain a buzzer beater."  With these claims, he is implying that drinking the Brita water it could make you better at basketball and help you become better and as good as him. Brita uses a celebrity to sell it by implying that it could improve your basketball performance.  This advertisement is false because water is not going to change your skills and abilities.  It tries to persuade you to buy it because a professional basketball player drinks it.  I feel as though it may persuade some people to buy it because of Stephen Curry endorsing it....

I saw rhetoric being used in a Swiffer Sweeper commercial.This company uses multiple techniques to try and convince the viewers to buy their mops. The commercial used normal people that I had never seen before. They did not use celebrities which in a way made me think it was a more believable persuasion. Also the humor between the two old people made me laugh which made me feel better about the commercial too.The speaker wanted me to believe that this sweeper/mop was the best because it got “hard to reach places” that other mops couldn’t get. The commercial tried to persuade me to buy their mops by showing other people using them and being pleased with them. Their argument was logical and believable because it made valid points about the mop. It also backed up their argument when the commercial had a demonstration of them giving real people their products and showed them using the mops and being pleased with it. Their rhetoric technique was persuasive because it did make me believe tha...

I recently saw a Coca-Cola commercial advertising mini Coke cans. The commercial stars two superheroes: Ant-Man and the Hulk. Ant-Man goes into Bruce Banner’s lab and steals his last mini coke. Bruce gets extremely angry, turning into the Hulk and chasing after him. The Hulk finally corners Ant-Man and Ant-Man returns the coke to him, helping him open the can in which the Hulk drinks it with pleasure. This commercial greatly uses Pathos. Pathos is the appeal to emotion through feelings. This commercial uses Pathos through the appearance of well-known superheroes from popular movies. This causes the audience to want to buy the product because they see characters that they love which influence their feelings, making them excited to purchase the mini cokes. I think this is definitely persuasive. The commercial is very fresh, new, and well put together, making me enjoy how the commercial looks but also enjoy the product I am seeing being advertised. The commercial also appeals to emotio...

Today I watched a Wendy’s commercial called “Where’s the Beef?”. It was about a bunch of old ladies eating a burger from another restaurant. The burger looks pretty big, and the ladies make statement after statement about how big and fluffy the bun is. The lady in the middle then lifts the bun off the burger, and the lady to the right asks “Where’s the beef?” because the actual burger is tiny compared to the bun. The middle lady then leans in to take a closer look because the burger is so “tiny”.  The commercial was trying to persuade people to buy the Wendy’s burger instead of any other fast food burger. They used Logos by saying that the Wendy’s burger is larger than both the big mac and the whopper, but they use it in a manipulative way. The burger in the commercial that is supposed to be from another fast food restaurant isn’t actually a burger from one of those restaurants, they just want you to think that it is, and believe that the Wendy’s burger is actually the biggest. ...

I was thinking about which commercial I should do for the commercial blog post, and my brain enlightened about Samsung Note 7 which currently has a lot of issues all around the world. The commercial started out saying "We went on a mission to create not just a big phone, but a phone helps you do big things." Next, it described how it is curved both sides, and how that is effective when people hold the phone, it is comfortable and good looking on their hand. The announcer said that the phone has 5.7” dual curved screen, and various color. The announcer introduces ‘S pen’ that is more sensitive and useful. Therefore when you use it, it can translate in your language, it can crop parts of a video, and write a note on top of the screen. The phone is water resistant, also as S pen, too. Finally, the announcer emphasized security of the phone, it can lock and unlock your phone or secure folders with your eyes. The commercial advertised Samsung’s smart watch, wireless headphone, and...

While watching T.V., I was waiting for an advertisement that would strike my interest and inspire me to write.  After countless Arby’s and T-mobile commercials I saw one that instantly grabbed my attention. This commercial was an advertisement that was targeted against Donald Trump.  This political ad, was clearly supported by the Democratic party and Hillary Clinton herself, as the ad started out with Clinton saying she approved this message.  The emotion provoking commercial goes on to show young girls looking in mirrors and trying to perfect their image.  In the background you here Donald Trump saying remarks like “She’s a slob” and “She ate like a pig”.  His comments were demeaning to women, and he clearly was body shaming them. Towards the end of the commercial, it shows Trump being interviewed and he is asked, “Do you treat women with respect?” to which he replies, “I can’t say that”.  The ad then finishes by saying, “Is this the president we want f...

While I was watching TV, I watched a Coca-Cola commercial. I noticed that this commercial mainly used the appeal of pathos, which is the appeal to emotion, to persuade its viewers to buy a coke. This commercial tries to persuade people that they will be happy if they purchase a coke. In the commercial, two girls come into the store to buy more and more cokes to share with their friends for the summer. After they buy the cokes, the commercial shows clips of fun things they do together as they are drinking coke, such as spraying each other with hoses during a car wash, riding skateboards and bikes, and throwing a party. This appeals to the emotions happiness and envy. The commercial tries to convince its audience that through a coke, they can make new friends and have an amazing summer, which makes people feel happy. The commercial also appeals to the emotions pity and sympathy. The boy cashier who checks out the cokes for the two girls becomes more and more sad because he knows tha...

In this Heinz condiments commercial, aired during the Super Bowl this past year, a group of dachshunds are shown in hot dog costumes running towards humans in Heinz ketchup and mustard costumes who end up catching the dogs as they leap into the humans’ arms and lick their faces. This commercial is a specific appeal to pathos as the dogs are dressed up and are meant to be cute. The phrase at the end of the commercial is “it’s hard to resist great taste” and this is stated while the dogs are licking the humans implying that the dogs like Heinz and that humans should buy it as well because the cute dogs in costumes did.

An advertisement for Tide laundry pods played before a music video I was watching on YouTube. It was extremely interesting to watch because it almost seemed as if the company was not even interested in selling their product. The commercial began with a close up of a baby sitting on the floor playing with some toys. The narrator then asked if the watcher was able to list all the child hazards in the room in five seconds. One of these hazards was revealed to be the company’s own, Tide Pods in reach of the baby. The ad finished by reminding the watcher to keep laundry pods out of the reach of children. The short commercial was incredibly simple and as previously stated, did not build the product up much at all. In fact, the product was claimed a danger in some cases. However, Tide was aware that this ad would still have positive results even when it does not obviously tell the watcher to buy their product. The ad holds a strong appeal to the viewer’s emotions (pathos) by appearing to ha...

This blog post is about one of Android’s newest advertisements in means of advertising their newest operating system. The article of it can be found on techtimes.com or a direct link here . There is also a video in this article of the actual ad too. The video is simply a slideshow of short clips of animals’ interaction with each other. One thing that was interesting to me, was that there was really nothing to do with their operating system in the actual advertisement. I think that because of this, they only tried to make their video appealing to people and make them want to say “aww.” Along with the slideshow of animals, there was the soundtrack “Oo-de-lally” from the Disney movie, Robin Hood. This one-minute video, even though has nothing to do with their operating system, still gives that animal friendly fuzzy feeling that is appealing to consumers. At the end of the video, there is a message, that being the only text within the video, states; “be together, not the same.” I perso...

Subway uses rhetoric to draw customers to eat there with a spokesperson. His name is Jared, and he is well known for losing a substantial amount of weight by eating at Subway. Jared often brings with him a pair of pants he wore when he was obese to use as a visual aid for the audience he is presenting to. By doing this, he is implying that Subway can help you lose weight. This advertisement harnesses the tools of rhetoric to persuade the audience to choose the healthy chain restaurant. It specifically uses ethos, by establishing a credible source in Jared, and could also arguably include logos, appealing to reason with the possibility of losing weight. I am persuaded by this advertisement because I see someone transform their lifestyle by eating at Subway. It conveys the message that eating at Subway will improve your body and your way of life. The pair of pants that Jared shows from his unhealthy past make me want to avoid becoming that way, making Subway more appealing to me. I think...

Almost everyone has seen an ASPCA commercial at one time or another. While I was watching one of their famous heart wrenching commercials about animal cruelty I realized that there was rhetoric in every last bit of that commercial. The commercial begins with shots of dogs in cages or beaten. Then moves along telling you about the cruelty these animals have endured and how you can help give them hope of a good, safe future. They explain to you how you can help these animals have a better future away from these hardships. By going to their website you can donate and give these poor animals a better future with a better family. This organization is trying to persuade you to give to their cause by using Pathos. Ethos and logos are also used but not as predominately and pathos. By showing the viewer the pictures of these poor beaten animals and playing slow, depressing music along with it they are appealing to your compassion. They have good reason to take this road in their advertisin...