Almost everyone has seen an ASPCA commercial at one time or another. While I was watching one of their famous heart wrenching commercials about animal cruelty I realized that there was rhetoric in every last bit of that commercial. The commercial begins with shots of dogs in cages or beaten. Then moves along telling you about the cruelty these animals have endured and how you can help give them hope of a good, safe future. They explain to you how you can help these animals have a better future away from these hardships. By going to their website you can donate and give these poor animals a better future with a better family. This organization is trying to persuade you to give to their cause by using Pathos. Ethos and logos are also used but not as predominately and pathos. By showing the viewer the pictures of these poor beaten animals and playing slow, depressing music along with it they are appealing to your compassion. They have good reason to take this road in their advertisin...