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Showing posts from October, 2017

2017-2018: First Quarter Blog Posts

Theme : Advertisement/Commercial Andrew: The Breakfast of God Bailey: Pepsi Generation Emily: Snuggie Gabriela: Braniac Smart Isabel: Airheads - Now Bite Sized Jake: You're Not You When You're Hungry Jill: Honda Julianne: Brady Everyday Lea: Sweet Little Muscle Machine Leonard: Are You Hungry? Ryan: Environmental Advertising Siwu: Wix.com Talia: Brave Enough

Brady Everyday

During the 2017 Super Bowl, a commercial came on advertising Intel’s new Intel 360 Replay. The commercial stars the New England Patriots star quarterback Tom Brady. The narrator of the commercial begins by saying, “Intel 360 Replay makes anything look epic.” The commercial then proceeds to show the audience the things Mr. Brady does as part of his morning routine such as get up, brush his teeth, and make his breakfast. Logos is poorly used in this commercial because it is not sharing many reasons as to why this product is a practical buy. It does have a small appeal to logos. At the end of the commercial, the narrator says, “Wait till you see it in the game”. It appears that the makers of the product are implying that its best use would be in the case of a sporting event. They do not make this very obvious. This commercial would be more persuasive in the aspect of logos if it gave more reasons besides it being good for athletic events. The main use of persuasion in the commercia

Brave Enough

If anyone were to ask me who my favorite celebrity or musical artist was, I would automatically reply with Lindsey Stirling. Lindsey Stirling is a hip hop, dancing violinist who started her professional career in 2012. This past May, Stirling released her YouTube Red documentary, Brave Enough . It is so called because that is the title of her most recent album. I saw the trailer as soon as it came out, when Stirling first mentioned the movie. The ad itself showed clips from her different concerts, featured songs from the Brave Enough album, and also incorporated scenes from some of her videos. She explains how the movie takes place in what seemed to so far be the hardest year of her life--the year her best friend had passed away due to cancer. Through this movie, she hopes to help others learn how to be brave, to be able to feel emotions that may be hard to feel. She says how she had fallen multiple times in the past, and “Every time you get up a little bit stronger.” I would s

Wix.com

I saw this advertisement on YouTube when I was watching some videos. Usually I would skip the whole advertisement when it pops up, but when I read the first few sentences of this advertisement, I was deeply attracted by this idea. This advertisement expressed an idea that any people could build your own website easily, using "wix.com" . In the video, the advertisement told me that using their website so therefore I could make a stunning website made by my own, with any design I would like and they also offered some suggestions or even some templates which you could use. The “wix.com” was orderly organized and easy to start, with an uncomplicated log in, you could get started with an artificial design intelligent which could help you by bringing up resources you might need. Their logic is pretty clear and reasonable, they did showed some example web page that was made by them, indeed they look pretty good. Also the advertisement showed the procedures of how to make those w

Environmental Advertising

4 Years ago, I saw an impressive commercial in TV. It was not advertisement to introduce product to make profit. It was public service advertisement about wasting tissue. In advertisement, it was showing tissue machine that we can easily see in public places. There was shape of Africa at the middle of tissue machine and it was filled with green tissue. By pulling out the tissue the green part of the tissue become black, then advertisement was saying “Please don’t waste tissue, Earth is dying.” By this commercial Korean government provided same tissue machine in commercial. Also, many places in Korea, started campaign to save tissue. In this advertisement, the main purpose was to tell people about the problem in society and make them to recognize and fix the problem. For this advertisement, it was very effective and reasonable. One year after this commercial, Korean government checked the change in amount of tissue used. By one year, the amount of tissue usage decreased 20 percent. In t

Snuggie

I was recently watching funny YouTube videos and a commercial came on that was advertising a snuggie. This commercial was trying to sell their creation called the snuggie.  In this commercial they have people show that normal blankets are hard to maneuver in. So they say that old normal blankets restrict you from doing various things. Some of those things are reading a book, using your computer, trying to grab something, or trying to have a snack. This commercial is trying to convince us to buy their new and improved blankets. The point of this commercial is for us to buy the snuggie so we will not have to struggle with normal blankets anymore. Their arguments were reasonable because I do think that it would easier if a blanket had holes were your arms went. I think this because it is true when they say that normal blankets can restrict you from doing multiple things. I also think it is reasonable because there would more time to relax instead of struggling to hold your computer so

Pepsi Generation

This commercial features Michael Jackson, the King of Pop music. Personally I think that is a smart move by Pepsi to feature Michael Jackson because many people looked up to him at the time and admired him. If Michael Jackson drinks Pepsi then it must be a good drink. This is an example of ethos. Also you can see Pathos in this commercial because as a kid if you see a famous person doing something or participating in something, you want to do it too. Also as he is singing he says,” you are the Pepsi generation.” This is saying go and buy Pepsi because everyone else your age is drinking Pepsi. Also logos is used in this commercial. You could say, “obviously there are no facts in this commercial because it’s just a big group of kids and adults dancing around with a drink.” And if you said that then you would be exactly right, but that’s the whole point. If that many people like Pepsi, then it must be good, so I think they are proving that it is a good drink because why else would peopl

Honda

While watching on Youtube, I was waiting for an advertisement that would strike my interest and inspire me to write. Suddenly, a very special start caught my eyes easily: a hand open an old yearbook, and then the picture of a famous actress, Tina Fey, appeared on the book and she smiled then said: “ when you start out you might not know where you’re going or what you’re doing or why you’re carrying the red rose to . ” “Or you’re carrying the red rose to you just keep going, keep your focus and avoid the distractions...” said by Robert Redford, the person got Academy Award for Best Directing of Oscar, and then another person continued saying about this topic. It’s just like a story that narrated by many people. I think this advertising is an incentive to write my blog.  It’s a commercial advertising Honda: many celebrities on pictures of this yearbook, they just looked like friends and have a daily conversation. They keep saying words to inspire people to hustle and display vigor. T

Stephen Curry (Brita)

I saw this commercial for Brita water on YouTube and on T.V.  Stephen Curry, a professional basketball player that plays for the Golden State Warriors, endorses and promotes the product by saying "not all water is the same."  In this advertisement he makes Brita water seem better than the other leading brands of water by saying "You are what you drink."  He also says "some water can dribble, drain threes, or even drain a buzzer beater."  With these claims, he is implying that drinking the Brita water it could make you better at basketball and help you become better and as good as him. Brita uses a celebrity to sell it by implying that it could improve your basketball performance.  This advertisement is false because water is not going to change your skills and abilities.  It tries to persuade you to buy it because a professional basketball player drinks it.  I feel as though it may persuade some people to buy it because of Stephen Curry endorsing it.  Th

Swiffer

I saw rhetoric being used in a Swiffer Sweeper commercial.This company uses multiple techniques to try and convince the viewers to buy their mops. The commercial used normal people that I had never seen before. They did not use celebrities which in a way made me think it was a more believable persuasion. Also the humor between the two old people made me laugh which made me feel better about the commercial too.The speaker wanted me to believe that this sweeper/mop was the best because it got “hard to reach places” that other mops couldn’t get. The commercial tried to persuade me to buy their mops by showing other people using them and being pleased with them. Their argument was logical and believable because it made valid points about the mop. It also backed up their argument when the commercial had a demonstration of them giving real people their products and showed them using the mops and being pleased with it. Their rhetoric technique was persuasive because it did make me believe tha

Coke Mini

I recently saw a Coca-Cola commercial advertising mini Coke cans. The commercial stars two superheroes: Ant-Man and the Hulk. Ant-Man goes into Bruce Banner’s lab and steals his last mini coke. Bruce gets extremely angry, turning into the Hulk and chasing after him. The Hulk finally corners Ant-Man and Ant-Man returns the coke to him, helping him open the can in which the Hulk drinks it with pleasure. This commercial greatly uses Pathos. Pathos is the appeal to emotion through feelings. This commercial uses Pathos through the appearance of well-known superheroes from popular movies. This causes the audience to want to buy the product because they see characters that they love which influence their feelings, making them excited to purchase the mini cokes. I think this is definitely persuasive. The commercial is very fresh, new, and well put together, making me enjoy how the commercial looks but also enjoy the product I am seeing being advertised. The commercial also appeals to emotio

Where's the Beef?

Today I watched a Wendy’s commercial called “Where’s the Beef?”. It was about a bunch of old ladies eating a burger from another restaurant. The burger looks pretty big, and the ladies make statement after statement about how big and fluffy the bun is. The lady in the middle then lifts the bun off the burger, and the lady to the right asks “Where’s the beef?” because the actual burger is tiny compared to the bun. The middle lady then leans in to take a closer look because the burger is so “tiny”.  The commercial was trying to persuade people to buy the Wendy’s burger instead of any other fast food burger. They used Logos by saying that the Wendy’s burger is larger than both the big mac and the whopper, but they use it in a manipulative way. The burger in the commercial that is supposed to be from another fast food restaurant isn’t actually a burger from one of those restaurants, they just want you to think that it is, and believe that the Wendy’s burger is actually the biggest. The

Samsung Galaxy Note 7

I was thinking about which commercial I should do for the commercial blog post, and my brain enlightened about Samsung Note 7 which currently has a lot of issues all around the world. The commercial started out saying "We went on a mission to create not just a big phone, but a phone helps you do big things." Next, it described how it is curved both sides, and how that is effective when people hold the phone, it is comfortable and good looking on their hand. The announcer said that the phone has 5.7” dual curved screen, and various color. The announcer introduces ‘S pen’ that is more sensitive and useful. Therefore when you use it, it can translate in your language, it can crop parts of a video, and write a note on top of the screen. The phone is water resistant, also as S pen, too. Finally, the announcer emphasized security of the phone, it can lock and unlock your phone or secure folders with your eyes. The commercial advertised Samsung’s smart watch, wireless headphone, and

Trump Body Shaming

While watching T.V., I was waiting for an advertisement that would strike my interest and inspire me to write.  After countless Arby’s and T-mobile commercials I saw one that instantly grabbed my attention. This commercial was an advertisement that was targeted against Donald Trump.  This political ad, was clearly supported by the Democratic party and Hillary Clinton herself, as the ad started out with Clinton saying she approved this message.  The emotion provoking commercial goes on to show young girls looking in mirrors and trying to perfect their image.  In the background you here Donald Trump saying remarks like “She’s a slob” and “She ate like a pig”.  His comments were demeaning to women, and he clearly was body shaming them. Towards the end of the commercial, it shows Trump being interviewed and he is asked, “Do you treat women with respect?” to which he replies, “I can’t say that”.  The ad then finishes by saying, “Is this the president we want for our daughters?” This sho

Share a Coke

While I was watching TV, I watched a Coca-Cola commercial. I noticed that this commercial mainly used the appeal of pathos, which is the appeal to emotion, to persuade its viewers to buy a coke. This commercial tries to persuade people that they will be happy if they purchase a coke. In the commercial, two girls come into the store to buy more and more cokes to share with their friends for the summer. After they buy the cokes, the commercial shows clips of fun things they do together as they are drinking coke, such as spraying each other with hoses during a car wash, riding skateboards and bikes, and throwing a party. This appeals to the emotions happiness and envy. The commercial tries to convince its audience that through a coke, they can make new friends and have an amazing summer, which makes people feel happy. The commercial also appeals to the emotions pity and sympathy. The boy cashier who checks out the cokes for the two girls becomes more and more sad because he knows tha

Wiener Stampede

In this Heinz condiments commercial, aired during the Super Bowl this past year, a group of dachshunds are shown in hot dog costumes running towards humans in Heinz ketchup and mustard costumes who end up catching the dogs as they leap into the humans’ arms and lick their faces. This commercial is a specific appeal to pathos as the dogs are dressed up and are meant to be cute. The phrase at the end of the commercial is “it’s hard to resist great taste” and this is stated while the dogs are licking the humans implying that the dogs like Heinz and that humans should buy it as well because the cute dogs in costumes did.

Tide Pods

An advertisement for Tide laundry pods played before a music video I was watching on YouTube. It was extremely interesting to watch because it almost seemed as if the company was not even interested in selling their product. The commercial began with a close up of a baby sitting on the floor playing with some toys. The narrator then asked if the watcher was able to list all the child hazards in the room in five seconds. One of these hazards was revealed to be the company’s own, Tide Pods in reach of the baby. The ad finished by reminding the watcher to keep laundry pods out of the reach of children. The short commercial was incredibly simple and as previously stated, did not build the product up much at all. In fact, the product was claimed a danger in some cases. However, Tide was aware that this ad would still have positive results even when it does not obviously tell the watcher to buy their product. The ad holds a strong appeal to the viewer’s emotions (pathos) by appearing to ha

Android and Friends Furever

This blog post is about one of Android’s newest advertisements in means of advertising their newest operating system. The article of it can be found on techtimes.com or a direct link here . There is also a video in this article of the actual ad too. The video is simply a slideshow of short clips of animals’ interaction with each other. One thing that was interesting to me, was that there was really nothing to do with their operating system in the actual advertisement. I think that because of this, they only tried to make their video appealing to people and make them want to say “aww.” Along with the slideshow of animals, there was the soundtrack “Oo-de-lally” from the Disney movie, Robin Hood. This one-minute video, even though has nothing to do with their operating system, still gives that animal friendly fuzzy feeling that is appealing to consumers. At the end of the video, there is a message, that being the only text within the video, states; “be together, not the same.” I perso

Subway

Subway uses rhetoric to draw customers to eat there with a spokesperson. His name is Jared, and he is well known for losing a substantial amount of weight by eating at Subway. Jared often brings with him a pair of pants he wore when he was obese to use as a visual aid for the audience he is presenting to. By doing this, he is implying that Subway can help you lose weight. This advertisement harnesses the tools of rhetoric to persuade the audience to choose the healthy chain restaurant. It specifically uses ethos, by establishing a credible source in Jared, and could also arguably include logos, appealing to reason with the possibility of losing weight. I am persuaded by this advertisement because I see someone transform their lifestyle by eating at Subway. It conveys the message that eating at Subway will improve your body and your way of life. The pair of pants that Jared shows from his unhealthy past make me want to avoid becoming that way, making Subway more appealing to me. I think

ASPCA

Almost everyone has seen an ASPCA commercial at one time or another. While I was watching one of their famous heart wrenching commercials about animal cruelty I realized that there was rhetoric in every last bit of that commercial. The commercial begins with shots of dogs in cages or beaten. Then moves along telling you about the cruelty these animals have endured and how you can help give them hope of a good, safe future. They explain to you how you can help these animals have a better future away from these hardships. By going to their website you can donate and give these poor animals a better future with a better family. This organization is trying to persuade you to give to their cause by using Pathos. Ethos and logos are also used but not as predominately and pathos. By showing the viewer the pictures of these poor beaten animals and playing slow, depressing music along with it they are appealing to your compassion. They have good reason to take this road in their advertisin

First Date Car Finder

During 2016’s Super Bowl, a Hyundai commercial featuring Kevin Hart came on about a new feature on the Hyundai Genesis called Car Finder. The feature allows the owner of the car to receive information about the location of his car through his phone. In this commercial, an overprotective dad is shown to be able to track his daughter and her boyfriend while they are on their date using the feature. The dad is able to follow them around and make sure that they are not doing anything that he would not want them to. Only the daughter’s boyfriend notice’s the dad in the different locations and begins to become scared of him so much so that he immediately drives her back to her house to avoid seeing her father anymore. This commercial tries to use logos for its new Car Finder feature. The main function of this feature would be to help you to find your car when you’re in a crowded parking lot and do not remember where you parked. It could also be used to track your car if it has been stol

Fighting for Children

With the upcoming Presidential election only a couple of weeks away, Youtube has been playing numerous politically driven ads. One that has been especially noticeable runs for thirty seconds about how Hillary Clinton has fought for children her entire career as a lawyer and politician. It goes through a series of video clips throughout her career that highlight an emphasis on children. The various clips range from when she was a young, promising lawyer to another of her Senate race in 2000. The advertisement uses ethos by building up the character of Clinton. It makes the viewer believe that Hillary is noble because she dedicated her life’s work to children. The ad also uses logos by giving a logical reason to vote for Hillary. If Hillary spent her entire career, which could have been extremely lucrative, on children then she must care more than just herself. It makes a distinction between normal politicians, that are viewed as self driven, and Hillary who the advertisement portray

Joe Ciresi

Joe Ciresi, who is running for the position of state representative here in Pennsylvania, has received some negative publicity as of late. His tax policies in particular are being targeted by the opposition, particularly in one mail advertisement. It begins immediately with the statement, “His record proves it: Joe Ciresi will cost us too much.” It goes on to elaborate on the policies and tax laws he has supported in the past. For example, he has both voted in favor of a law that would result in a 30% increase on property taxes, and even supported politicians who were proposing a one billion dollar tax increase. In addition, he is currently teaming with other politicians to raise taxes once more, but send the money to schools in Philadelphia and not our own. Now, this may just seem like a lot of political bashing, but throughout the ad, one can spot multiple citations directly to the Pottstown Mercury, Ciresi’s campaign page on Facebook, and other sources. This helps to establish a l

World of Tanks

The game known as World of Tanks is a World War II tank team based multiplayer game. The game recently has started accumulating various ads from all of its different versions that have a similar hype building formula. All of these ads for the most part provide no logical argument as to why the player should play World of Tanks over another tank game that focuses on WWII era tanks like War Thunder. Also since most of them have no real information or dialogue there is no way to establish ethos. In certain aspects the ads deceive you because in them you see tanks either taking twenty plus rounds which almost never happens in the game or they show a tank flying across the map destroying opponents with one shot left and right. So if anyone has ever played the game they know that the ads don’t tell the whole truth which as such diminishes their trust in the ads. So the only thing World of Tank ads do is build hype for the game. They are entirely built around pathos in that aspect. Most of th

Covergirl

One day I was watching TV and a Covergirl commercial came on. I thought it would be a good commercial to use for this blog post because we see makeup commercials all of the time, and I think there is a lot of rhetoric in the commercial. The commercial is about Zendaya trying to promote a type of Covergirl mascara called Super Sizers Fibers mascara. Like a lot of Covergirl commercials, they use a celebrity, popstar Zendaya. The fact that she is a celebrity already makes the product appealing because she's popular, trustworthy, and looked up to so that would be a form of rhetoric. The first thing that she says is “Do you want to try something new?”, then she says the name of the mascara. By doing that she is using rhetoric to draw the viewer in and get them intrigued. Then she starts listing what benefits the mascara has or the features of it, which is “400% volume and so much length you won't believe your eyes.” Anyone who wants full, voluminous, long eyelashes are intereste

Traveler's Insurance

This commercial uses rhetoric in a couple of ways but it uses one method more than anything. It appeals to the viewers emotions more then anything which is pathos. This commercial shows a girl crying in almost every scene, projecting her from being a kid to an adult becoming married. Her father was always there to wipe her tears and when she is married she is the one who ends up wiping his. It is pretty off topic, but using pathos grabs the audiences attention and the company is gaining viewers trust. They showed loyalty and I'm sure it means they have had the travelers insurance since she was born.

Weight of Glory

In Mr. Cline's class a few weeks ago. We took the day off in a way from our normal classes. Instead of continuing to read the books we were assigned and discussing them, he read us the sermon by C.S Lewis "The Weight of Glory." Its a long sermon, but one worth reading. It is about the confusion many people have on the topic of what we desire the most. He explains after much background information, that we all desire true happiness. And through that happiness, we long for heaven, our true home that we were designed for. He explains that glory is not what many people think of as being "famous" in heaven. But more that we are honored by our Lord and Father. For it to be like the scripture passage "Well done, good and faithful servant." C.S Lewis does a fantastic job at being persuasive here, and if read by the right person aloud, can have an excellent effect. He clears up lots of points that people bring up that are not true. Such as the point of glory

Pocket Hose

I was watching a movie on TV, and I saw an infomercial for a garden hose. The hose was called the “Pocket Hose.” It would curl up when not in use to a very small and convenient size, but when you connect it to the water spout and turn on the water, it expands into a full size hose. It sounds good, but they began the commercial assuming that people can't perform basic tasks. It began by asking you if you were tired of your hose getting tangled up and unusable to the point of frustration with your current hose. It wanted me to feel like was also annoyed with my lame and boring garden hose that gets tangled easily. They also pointed out that anyone can use it. So this made me feel at first like it's a really sensible option since it's easy for even simple minded people. So in all, it tried to make me feel first angry and frustrated, then feel like there was an easy and obvious solution to my “problem.” It also made me feel like I was being jipped, and that I should get what

Axe

I was watching a video on YouTube, and there was an advertisement that I had to watch before I could watch my video. The ad started with a man standing in an upscale train station, his hair was messy at the beginning of the video and then he pulled out Axe hair gel. then he combed his hair and applied the hair gel and the narrator said “not only does he look clean and sophisticated, he can also fold any road map with ease.” As he walks up to a man have trouble folding his map in the train station and folds it for him. This advertisement uses pathos as it implies that once you have this “clean cut look, Axe styling gel” that you will be able to be like this man. It uses a story to get you to feel like you need this in order to look and act like this man in the commercial and be clean and and cut like him but you cant without having this gel. The company is using your emotions by hinting at the desire to be like this man. They try to make you want to leave your house and go buy that ex

Falling Madly in Love with God

Francis chan leaves his church (Cornerstone in Simi Valley, CA) with this last sermon on "falling madly in love with god." He preaches about comparing your love for things that are here on earth to the endless love that god has for you. He references Ephesians and talks about how we really don't know how God Loves us. We will never truly understand. He says that if we could see and truly understand the love Jesus has for us we would not think twice about selling all of our possessions just to have his love. If we truly knew then we would be able to forget about all these things that we worry about in our everyday life. If we just turn to God and trust completely in him, then we would not have these pointless things. Like our clothes, what lunch we have, what phone we have, and all the things that do not matter, to someone who knows how loved they are by Jesus. We need to forget the things that do not matter when he loves us. He also says that you no person is going to

Airheads: Now Bite-Sized

I saw and heard rhetoric used in a Youtube commercial. It was advertising a candy. The advertisement wanted the viewer to buy and eat Airheads Bites. Their argument wasn't so much an argument as it was a jingle. It goes: “Airheads! Now bite size! You can pop like this, or you can pop like that, you can play like this, or you can play like that, you can share like this, or you can share like that. We eat Airheads Bites, ‘cause bites are where it’s at! Airheads Bites! Play delicious.” The commercial is aimed at teens, with other teenagers acting as the main supporters of the candy. Most would agree that a friendly face seems more trustworthy, and since they are teenagers, they appeal more to the age group ranging from 13 to 19. They seemed to emotionally appeal to people’s hunger and attraction. They appealed to hunger by showing people eating this brightly colored candy, the bright colors catching the viewer’s eyes. It appeals to attraction because the people in the commercia

The Breakfast of God

This advertisement is a good example of Ethos. It uses an American celebrity, Kanye West, to help advertise their product. People are more likely to buy a product when someone they know the person in the advertisement. If the person is credible and someone we can trust then it helps the company get more people to buy what they’re selling. It also gives people the thought that if they eat this product then it will make them more like the celebrity on it. In this case, many people like Kanye West, so if they see that he is eating Chex then his fans will want to do it too. Usually, an advertisement will have more words, but even though this advertisement has very few words it is still very persuasive. It persuades by telling viewers how Chex is better than other brands for them. This ad is basically saying Kanye West eats Chex so why don’t you? This is very convincing for most Americans today. It illustrates more words from it’s picture then actual words that are on the ad. When it

Are You Hungry?

This Advertisement is of the Snickers. Snickers in 1930, listed in the United States. After 75 years, it grew into the world's largest chocolate family and is the main brand of energy based chocolate. It contains grilled peanuts and caramel, wrapped in milk chocolate. In the beginning of advertisement is a soccer match. The goalkeeper is a girl, and she missing the ball. At this time, her teammate gives her a Snickers chocolate, says, "Eat it," and asks her now how does she feel. The girl becomes a strong man and says, "I am good." At the end, the commercial shows a big chocolate and narration which sas, "Are you hungry? Are you hungry? Eat it! Eat it!" Snickers since the time of the creation as a "movement", "energy", "sweep hunger". In its brand and product communications, the company is closely related to this positioning. Today, Snickers has become the "movement", "energy" synonymous.

You're Not You When You're Hungry

During a Super Bowl commercial in 2010, Snickers aired their commercial featuring Betty White, a 5-time Emmy nominee. She is portrayed as a football player playing with other middle aged grown men, but she is not herself. They are playing on a mud-covered field so they are all wet and dirty. They start playing and the ball is thrown to her, but she is tackled and thrown into a pile of mud. She gets up and walks back to the huddle all angry, covered in mud, and with a limp. One of the guys criticizes her for her poor performance and she chirps back with a sarcastic response. Then one of her friends brings over a snickers bar and says, “Eat a Snickers.” Immediately after this Betty White turns back into a middle aged man and is able to play football again. Snickers ends the commercial with, “You’re not you when you’re hungry.” In my opinion this commercial uses Ethos. Betty White is a 5 time Emmy nominee and one of the all-time best female actresses. She is a lovable 95 year-old lad

Braniac Smart

I saw an advertisement for a Ford 2018 F-150 commercial while watching TV.  The ad was trying to persuade the viewers that the Ford truck was the best truck on the market.  They made the advertisement relatable, and funny, while also using real life scenarios, such as a family vacation to the lake. In the advertisement neither ethos or pathos was used, however it used lots of logos.  It told the viewers that the truck is Brainiac smart and that every other truck is history compared to itself.  It also tried to make the point that, ‘If you bought this truck, your trip to wherever you are going, would be a lot more enjoyable than your trips past.’  Also because of the new special features of the truck, it tells you that, your trip, “Won’t be spoiled.” It gives blueprints to show everyone, almost like a statistics graph, how they made the truck and all the fancy accessories it had to offer, such as new sideview mirrors.  The commercial did make logical sense, considering it was relat

Sweet Little Muscle Machine

While watching commercials on YouTube, I saw an advertisement for Aflac that instantly caught my attention. In the commercial, a man about to have an operation to remove his gallbladder was told by the surgeon that since he wasn’t paying for the surgery with cash he would have to sell his Corvette to pay for it. The commercial promoted Aflac as the insurance he should have had instead of having to sell his “sweet little muscle machine.” Although the advertisement is saturated with humor from the surgeon playing with the man’s lips to having a duck screaming “Aflac,” it portrays the startling reality Americans face today. Sadly, many don’t have an insurance that helps cover their expenses which causes them to go into debt. By having Aflac, not only does it help with the cost of payments, but it also provides financial comfort and protection (logos). I believe many people would be benefited if they used Aflac as their supplemental insurance company.  What keeps the commercial enter