While browsing on Google I found an old advertisement. The ad was for Lustre-Crème Shampoo. It featured Marilyn Monroe, known for her beauteous looks and her parts in different movies. One of her movies was Gentlemen Prefer Blondes. Lustre-Crème was attempting to sell their shampoo through the use of fallacies. By saying that Marilyn Monroe that tells you nothing about the actual product: it simply attracts you to the pretty face in the picture. Using this as an argument of why someone should buy your product is quite illogical. Just because Marilyn Monroe uses it doesn’t provide assurance of its abilities. They attempt using snob appeal by trying to make the audience believe that they could be like Marilyn Monroe if they use the same product as her. They use appeal to illegitimate authority by using Marilyn Monroe to promote their product. Although she herself is a customer, this is still rather irrelevant. She herself has no type of expertise in hair products and knows nothing that could assure you of the product. Rather than using a celebrity they could have used a doctor, scientist, or even a hairstylist to talk about how the product affects your hair. Despite their attempt it wasn’t very convincing and it didn’t make me want to buy Lustre-Crème Shampoo.
While browsing on Google I found an old advertisement. The ad was for Lustre-Crème Shampoo. It featured Marilyn Monroe, known for her beauteous looks and her parts in different movies. One of her movies was Gentlemen Prefer Blondes. Lustre-Crème was attempting to sell their shampoo through the use of fallacies. By saying that Marilyn Monroe that tells you nothing about the actual product: it simply attracts you to the pretty face in the picture. Using this as an argument of why someone should buy your product is quite illogical. Just because Marilyn Monroe uses it doesn’t provide assurance of its abilities. They attempt using snob appeal by trying to make the audience believe that they could be like Marilyn Monroe if they use the same product as her. They use appeal to illegitimate authority by using Marilyn Monroe to promote their product. Although she herself is a customer, this is still rather irrelevant. She herself has no type of expertise in hair products and knows nothing that could assure you of the product. Rather than using a celebrity they could have used a doctor, scientist, or even a hairstylist to talk about how the product affects your hair. Despite their attempt it wasn’t very convincing and it didn’t make me want to buy Lustre-Crème Shampoo.
If it made girls look like her then I feel like it would get lots of sales. With silly unintelligent American girls watching the ad I'm sure this boosted their sales because the girls actually believed it would work
ReplyDeleteHow could they not mention anything about the actual product? That's so stupid. Also, no one knows if she really used Lustre Creme shampoo or not!
ReplyDeleteI've seen this kind of thing happen a lot in advertisements, especially ones about beauty products. I guess the person using the product must attain a certain standard of beauty in order for the product to work.
ReplyDelete