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Wiener Stampede


In this Heinz condiments commercial, aired during the Super Bowl this past year, a group of dachshunds are shown in hot dog costumes running towards humans in Heinz ketchup and mustard costumes who end up catching the dogs as they leap into the humans’ arms and lick their faces. This commercial is a specific appeal to pathos as the dogs are dressed up and are meant to be cute. The phrase at the end of the commercial is “it’s hard to resist great taste” and this is stated while the dogs are licking the humans implying that the dogs like Heinz and that humans should buy it as well because the cute dogs in costumes did.
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  1. Alaina DudleyDecember 13, 2016 at 1:07 PM

    I agree with the way the commercial used pathos. It is a good way to appeal to our soft side and then makes us want to use heinz because cute little puppies like them. Good job.

    ReplyDelete
  2. AnonymousDecember 13, 2016 at 5:56 PM

    I agree with Wade as this commercial lacks really anything other than making you laugh and feel happy for looking at the cute dogs, an excellent use of pathos.

    ReplyDelete
  3. AnonymousDecember 13, 2016 at 7:45 PM

    This commercial has extreme appeal to many people because a group of wiener dogs in hot dog costumes is not only ironic, but also ridiculously adorable. This commercial helps to remind people of Heinz the next time they are at the store.

    ReplyDelete
  4. Abigail OverbeyJanuary 4, 2017 at 7:41 AM

    Those puppies definitely would have worked on me, but it is a good use of pathos.

    Jake

    ReplyDelete

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