Skip to main content

Braniac Smart


I saw an advertisement for a Ford 2018 F-150 commercial while watching TV.  The ad was trying to persuade the viewers that the Ford truck was the best truck on the market.  They made the advertisement relatable, and funny, while also using real life scenarios, such as a family vacation to the lake.

In the advertisement neither ethos or pathos was used, however it used lots of logos.  It told the viewers that the truck is Brainiac smart and that every other truck is history compared to itself.  It also tried to make the point that, ‘If you bought this truck, your trip to wherever you are going, would be a lot more enjoyable than your trips past.’  Also because of the new special features of the truck, it tells you that, your trip, “Won’t be spoiled.” It gives blueprints to show everyone, almost like a statistics graph, how they made the truck and all the fancy accessories it had to offer, such as new sideview mirrors.  The commercial did make logical sense, considering it was relatable to everyday life.
                     
However, there were little facts about the truck, and the ad itself was not too persuasive.  The commercial had more storytelling, than it did facts about the truck.  It never mentioned the guarantees, the warranties, or even the price.  Although logos was used, it was not used enough to make people interested in buying the truck, nor supplied the viewers with enough information.  I do not believe that people would want to buy the truck after this ad because of the lack of persuasion.

Labels:

Comments

  1. JulianneDecember 8, 2017 at 8:16 PM

    Good job Gabriela. Your points are very accurate and valid.

    ReplyDelete
  2. Abigail OverbeyJanuary 25, 2018 at 11:37 AM

    Gabriela- I have seen this commercial many times. Now that I look into it I can see where you are coming from. You had a good amount of points. Good job!

    Emily

    ReplyDelete
  3. Abigail OverbeyJanuary 25, 2018 at 11:41 AM

    Personally I’m a fan of ford trucks and have always loved them. But in this case I definitely agree that they do not support the idea they are trying to portray about the truck with facts. Also if you like this truck, how are you supposed to know if it is affordable. I like how you the writer said it portrays real life scenarios to make you feel attached to the truck. I agree Ford shouldof provided for information in this commercial.

    Bailey

    ReplyDelete
  4. Abigail OverbeyJanuary 26, 2018 at 6:05 AM

    Gabriela, you have a great understanding of how logos is used in the commercial. I like how you interacted with it and it was very interesting.

    Lea

    ReplyDelete

Post a Comment

Popular posts from this blog

Wiener Stampede

In this Heinz condiments commercial, aired during the Super Bowl this past year, a group of dachshunds are shown in hot dog costumes running towards humans in Heinz ketchup and mustard costumes who end up catching the dogs as they leap into the humans’ arms and lick their faces. This commercial is a specific appeal to pathos as the dogs are dressed up and are meant to be cute. The phrase at the end of the commercial is “it’s hard to resist great taste” and this is stated while the dogs are licking the humans implying that the dogs like Heinz and that humans should buy it as well because the cute dogs in costumes did.
4 comments
Read more

Marilyn Monroe's Shampoo

While browsing on Google I found an old advertisement.  The ad was for Lustre-Crème Shampoo. It featured Marilyn Monroe, known for her beauteous looks and her parts in different movies. One of her movies was Gentlemen Prefer Blondes. Lustre-Crème was attempting to sell their shampoo through the use of fallacies. By saying that Marilyn Monroe that tells you nothing about the actual product: it simply attracts you to the pretty face in the picture. Using this as an argument of why someone should buy your product is quite illogical. Just because Marilyn Monroe uses it doesn’t provide assurance of its abilities. They attempt using snob appeal by trying to make the audience believe that they could be like Marilyn Monroe if they use the same product as her. They use appeal to illegitimate authority by using Marilyn Monroe to promote their product. Although she herself is a customer, this is still rather irrelevant. She herself has no type of expertise in hair products and knows nothing t...
3 comments
Read more

Weight of Glory

In Mr. Cline's class a few weeks ago. We took the day off in a way from our normal classes. Instead of continuing to read the books we were assigned and discussing them, he read us the sermon by C.S Lewis "The Weight of Glory." Its a long sermon, but one worth reading. It is about the confusion many people have on the topic of what we desire the most. He explains after much background information, that we all desire true happiness. And through that happiness, we long for heaven, our true home that we were designed for. He explains that glory is not what many people think of as being "famous" in heaven. But more that we are honored by our Lord and Father. For it to be like the scripture passage "Well done, good and faithful servant." C.S Lewis does a fantastic job at being persuasive here, and if read by the right person aloud, can have an excellent effect. He clears up lots of points that people bring up that are not true. Such as the point of glory...
9 comments
Read more