When I was watching TV a couple of days ago there was a commercial that came on with two monkeys looking through each other’s fur for bugs. I wasn’t really quite sure what the commercial could be about because it was going on for about five to ten seconds and it wasn’t saying anything. But then towards the end of the commercial, it said something along the lines of “You never really know what you’re dealing with: check your credit report today”. This made no sense to me whatsoever, and I found it to be a false analogy (an analogy between two things that are not similar enough to warrant an analogy). Two monkeys eating bugs off of each other is not similar enough to checking one’s credit report.
While browsing on Google I found an old advertisement. The ad was for Lustre-Crème Shampoo. It featured Marilyn Monroe, known for her beauteous looks and her parts in different movies. One of her movies was Gentlemen Prefer Blondes. Lustre-Crème was attempting to sell their shampoo through the use of fallacies. By saying that Marilyn Monroe that tells you nothing about the actual product: it simply attracts you to the pretty face in the picture. Using this as an argument of why someone should buy your product is quite illogical. Just because Marilyn Monroe uses it doesn’t provide assurance of its abilities. They attempt using snob appeal by trying to make the audience believe that they could be like Marilyn Monroe if they use the same product as her. They use appeal to illegitimate authority by using Marilyn Monroe to promote their product. Although she herself is a customer, this is still rather irrelevant. She herself has no type of expertise in hair products and knows nothing that
Comments
Post a Comment