Have you seen this? Anyone travelling through the Philadelphia area has seen this billboard. It simply states, “I hate Steven Singer!” This expression of seemingly unprovoked hatred for a random man appears to be the object of an angered citizen. However, it does get the attention of the individual who saw it. Because the individual saw it, she will Google it on her handy dandy smartphone. There, she will click on the link to the story that sparks this creative ruse of a billboard. She will find that the quote, “I hate Steven Singer!” is actually the utterance of a customer who bought an engagement ring for his fiancé and later another ring to commemorate their twentieth anniversary, resulting in a baby shortly later. He then stated these four words and inspired this phenomenon, all due to the amazing skill of the advertisement team at Steven Singer Jewelers.
Though it is kind of a far stretch, this advertisement wanted to draw attention to Steven Singer
Jewelers and attempt to get people to buy jewelry. The ad wanted people to look up the saying and become familiar with their jewelry store. This billboard does not make sense logically. However, most advertisements do neglect logic but still achieve their goal despite that fact. Though it is not directly related, this ad is quite effective because it grabs the viewer’s attention and stays at the forefront of the brain until understood. It obviously worked because I looked it up and learned this much information. I did what it wanted. I hope this debunked some myths about these signs and informed you about the effectiveness logic-lacking advertising.
Though it is kind of a far stretch, this advertisement wanted to draw attention to Steven Singer
Very informative, Kay. I always wondered what the story was behind those signs but I never did look it up.
ReplyDeleteVery informative, Kay. I always wondered what the story was behind those signs but I never did look it up.
ReplyDeleteI always assumed that Steven Singer was a famous person and never really thought to look it up. It’s a nice try at getting attention for their company though.
ReplyDeleteDavid
I've never seen it before but I would have thought it was a malicious comment of a anti-fan of a famous singer who is eager and rich enough to put a sign up on a road.
ReplyDeleteWow. I had no idea that was for jewelry. Sadly though, you are probably right this illogical advisement is probably more efficient then a logical one. That is very interesting, thanks for sharing.
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