Last week I was watching TV, and saw a commercial for Old Spice. Everyone knows Old Spice for the ridiculous commercials. Although they are very funny they have no logical standpoint. Some of them say that they can make you fly, have extreme strength or even pick up any girl anywhere just by using Old Spice. Although I cannot speak from experience, I am very sure that Old Spice cannot make you fly, will not make you like superman, and will not be the only factor in getting girls to like you. Terry Crews, the poster boy for Old Spice, is a very muscular, outlandish character. They want to persuade you to believe that wearing Old Spice will make you more manly more muscular and all around better. It might make you smell better, but that’s about it. Despite the commercial being completely misleading and a little weird, it seems to be effective, Old Spice is a very popular brand and its commercials are pretty popular. No matter how strange or funny these commercials are they are effective and people take notice to them because of their strangeness. The strange commercials are the ones that get the most attention because people remember them, when you see a very muscular Terry Crews in a speedo yelling on the TV about Old Spice, it is pretty hard to forget about. Old Spice might not even be the best brand out there, but their commercials sure get the attention of the people watching it.
While at the movie theaters to see The Maze Runner , I saw a commercial that featured rhetoric. The commercial begins with a young woman named Jess purchasing two Coca Cola drinks in a convenience store. One has her own name on it, and one has the name of her friend Alisha on it. The cashier watches her forlornly as she leaves, hinting that he has a crush on his customer. Jess gives the Coke with Alisha’s name on it to her friend, and together the two friends drink them. Later, Jess, Alisha and two other friends come back into the store to buy more Coke, then leave and have a good time together. Jess keeps coming back to the store with more and more friends, each time purchasing Coca Cola with their names printed on the labels. The cashier smiles and watches, but it is clear that he wishes he was with Jess. Finally, as the cashier is closing the store for the night, Jess shows up at the door with a Coke that has the name Chris on it. She smiles and hands the drink to the ...
I have seen this commercial too and thought it was really weird. It's funny that the ridiculousness of a commercial is its popularity factor.
ReplyDeleteThese commercials have boosted Old Spice sales and have pushed them ahead of Axe. I think that since they are so weird people remember them and pay more attention. They made me want to try Old Spice and now I dont use anything else
ReplyDeleteI find these commercial hilarious. I kind of started buying more old spice after these commercials because I like Terry Curse
ReplyDeleteCory