It was a Sunday afternoon and we were watching football. This commercial came on about buying a new clothing trend. They had Zac Efron modeling clothes. He was modeling underwear from Abercrombie and Fitch. Then They had another commercial with Justin Bieber modeling the Calvin Klein underwear. This was appealing to Illegitimate Authority. It’s this fallacy because they used two celebrities to model. They only used them because they were good looking.
Not everyone looks like Justin Bieber and Zac Efron in underwear. This lowers men’s self esteem. Some fat kids might find this insulting. This can make kids go into a non-eating habit. One kid in my class said and I quote “ Abercrombie doesn’t like fat kids.” I don’t know if he was upset. He sounded kind of angry. This is the exact things that I am talking about. Kids don’t like when they use fit people to model clothes that some can’t fit into. Zac Efron and and Justin Bieber are two males that are super fit. Sometimes this is good for advertising because girls will make their man buy the clothes and try to fit in them even though that can’t. I bought a shirt from them before. I tried it on yesterday and it was extremely tight. I dont know if I was fat or if that’s was how the shirt was suppose to fit. That was my experience with the fallacy of Illegitimate Authority.
You are right, they are using celebrities like Zac Efron to attempt to say that their underwear is superior. However it really doesn't.
ReplyDeleteAnd Justin Beiber as an underwear model. Ugh.
Yea I don't think that it makes sense because not only do I not want to see either of them in their underwear, I dont really know why how you look in underwear is important, unless you are an underwear model...
ReplyDeleteTrust me, you're not fat! I hate commercials like that too, especially the ones aimed at women, such a Victoria's Secret commercials. Totally unrealistic expectations! Did you know that Abercrombie & Fitch literally does market to thinner people though? They only make their clothing in certain sizes, and the CEO has admitted that their clothes are meant for thin, attractive people. Needless to say, I don't shop there!
ReplyDeleteLiz