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Dove Men+Care


A few days ago, I saw Dove’s men’s shampoo commercial on Facebook. It started with an office worker walking through an office. He stopped in front of his fellow worker’s desk and called him. The fellow worker lifted his head, flipping his unrealistically gorgeous long hair with a sound effect. Seeing that, the man stood stiffened, staring at his coworker with confusion on his face. Then the hair started to fly around again. The man asked, “Did you do something on your hair? Because I see that women’s shampoo commercial effect.” The coworker remembered that he used a girl’s shampoo in the morning and rushed out the office to a store, fluttering his hair. He grabbed a Dove men’s shampoo and washed his hair with it. After that, he looked in the mirror confidently with a normal length man’s hair and breathed a sigh of relief. Then the commercial said, “Women’s shampoo isn’t made for you. Dove Men+Care is.”

The advertisement was trying to make the viewers think that men should use men’s shampoo if they
don’t want fluttering shiny hair like women. It was a Snob Appeal fallacy because the underlying message of the commercial was that using Dove’s men shampoo will make male consumers look cool and manly. Also it was using humor to relate people to the commercial. But it was hilarious and new to use the man with long beautiful hair and I think it was a good way to impress people. Overall, the commercial was effective for me. But unfortunately, I didn’t buy Dove’s men’s shampoo because I am a woman and prefer to have fruity smelling silky hair.

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Comments

  1. UnknownMarch 25, 2015 at 9:45 AM

    I like how they used in the video the "women's shampoo commercial effect" considering the fact that they're making a shampoo commercial. It makes it seem more like an ordinary conversation.

    ReplyDelete
  2. UnknownMarch 26, 2015 at 6:11 PM

    I agree with Sierra. It was funny how he ran his hands through the back of his hair and it made that shiny V type look, like in almost every women's shampoo commercial.

    ReplyDelete
  3. Abigail OverbeyMay 4, 2015 at 6:46 AM

    Julia- I love this post! I like my hair to smell good too, but this commercial makes me feel sorry for long-haired/feminine guys. Maybe they like having fruity smelling silky hair too! Although I prefer men to have shorter, manly smelling hair...

    Liz

    ReplyDelete
  4. Abigail OverbeyMay 4, 2015 at 6:51 AM

    I think the commercial is obviously relating to the man's want to be like a man and by using Men's shampoo it automatically makes him more manly.

    Kaitlyn

    ReplyDelete
  5. Abigail OverbeyMay 4, 2015 at 6:53 AM

    They make it seem like if you just use men hair care product it will make their hair better than women's hair. I find that funny.

    Cory

    ReplyDelete

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