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Katie: Late Night Cheerios


I was watching TV with my sisters one night over Christmas break and Cheerios commercial came on. The commercial was about a family: the Dad had to work a 3rd shift and you could tell it was a struggle for everyone. It starts with the mom and son eating breakfast and the dad leaving. You see the son, Max, looking slightly heartbroken. Then the camera shows a house at night. The little boy gets out of bed and sneaks into the kitchen. He opens the fridge and is pulling out the milk when his clearly exhausted dad enters. When he sees his son awake, he asks what he is doing and, with complete innocence the little boy replies “I just wanted to eat breakfast with you.” At this point, my sisters and I all went “Aww!” (as I am sure most of women would say). The commercial ends with the father and the son sitting at the table eating cheerios.

The commercial was effectively trying to persuade you to buy cheerios. The video almost entirely relies on pathos to make its argument strong. I think that this was a very effective way to advertise for their product. It didn’t imply that cheerios gave you super strength or made your day, the dad still had to work three shifts, and their life was still hard, but they could still enjoy the small moments. Even though it didn’t imply that cheerios was a magical cereal that would change your life, it did imply that cheerios can make you smile, and they can! I babysit for some families at my church, and you would be surprised how happy a child can get for a simple handful of cheerios.

In my opinion I thought that this commercial was a good way to advertise a product. It didn’t over exaggerate, it just simply reminded us to treasure the little things. When your family actually sits down together to eat breakfast, or when your little son misses you.
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Comments

  1. UnknownMarch 21, 2015 at 4:08 PM

    Haha I also said Aww when I read the "I just wanted to eat breakfast with you" part. I would buy cheerios if I can have a breakfast with my mom and dad :((

    ReplyDelete
  2. UnknownMarch 25, 2015 at 9:33 AM

    These kind of commercials get me every time!

    ReplyDelete
  3. UnknownMarch 27, 2015 at 7:51 PM

    This kind of commercial is just like the SPCA commercials: they use pathos to get your attention and your money.

    ReplyDelete

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