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I'm a Gamer

While watching a YouTube video the other day I saw a commercial for ESL and Intel. During the commercial it shows a series of different people mixed with famous gamers saying how every gamer is the same in the way that they are all different. This is a classic example of several different fallacies already, but then, it shows all the people saying “I’m a gamer” one by one and then altogether in a group at the end.

One main fallacy that is used here is mob appeal. It is trying to get you to feel that you are part of a group of people who are all gamers like you. Then, they are also appealing to the use of authority because they have famous gamers in there along with regular people. So they are making use of the feeling of camaraderie but then they are also using a sense of awe by having famous people there as well. This can be very convincing while advertising for something, but the problem with this commercial is that there really is not anything that it is advertising for. There is no item that is obviously being sold. I feel like a lot of commercials are this way where they have a good commercial but they are not advertising any product. I suppose that it has advertising for the companies at the end but I don’t understand what it is trying to get the viewers to do. In the end, it was interesting to see how this commercial used regular people along with famous people to make the viewers do….something.
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Comments

  1. Abigail OverbeyMay 27, 2015 at 4:59 AM

    I don't like video games but I think you made a lot of really good points. A lot of commercials nowadays seem to use celebrities to get our attention. I didn't know that there was such a thing as 'famous gamers' though.

    Liz

    ReplyDelete
  2. Clay BuxtonJune 9, 2015 at 6:11 AM

    Using these people that apparently popular in the gaming world is definatly a form of mob appeal. I'm sure many of the nerds like you look up to them and want to be as good as them

    ReplyDelete

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