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Shake Weight for Men

I saw a Shake Weight For Men commercial on YouTube. It started with a really muscular and well-shaped guy working out with Shake Weight and the narrator saying, “This is not a workout. This is a revolution.” The guy in the commercial kept working out and seemed satisfied with his intense exercise. The narrator emphasized the words “guaranteed,” “stronger” and “faster” and said that anyone who uses the product can build definition, size, and strength of all kinds of body muscles in six minutes. It showed some graphs and a doctor explaining it to prove that Shake Weight is a science fact, not a fiction, and then showed a couple of interviews with other muscular men who tried Shake Weight and were impressed by its effectiveness. It also compared Shake Weight with standard dumbbell and other company’s product to show how much more effective it is than other products. At the end, the narrator challenged the viewers by saying, “Think you can handle it? Then call now.”

The advertisement used a lot of techniques to convince the viewers. First, it showed many muscular men using the product to make people think that Shake Weight can turn them as manly as the guys in the commercial. It also showed graphs, simulations, interviews, and comparisons with other products to prove Shake Weight’s leading-edge technology and its differentiation with pre-existing products. The use of words “guaranteed,” “faster” and the proofs shown were effective because everyone wants to see the result in a short time and they would feel relieved by the expert’s positive opinion about the product. But the commercial didn’t convince me because it is obviously not true that six minutes of Shake Weight work out can magically turn a person into a muscleman. I would buy the product if the men in the commercial prove that they had built their body solely by 6-minute Shake Weight workout.

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Comments

  1. Kate weberMay 26, 2015 at 1:35 PM

    I agree with you Julia, they need proof that it actually only takes six minutes, which I find very unlikely.

    ReplyDelete
  2. Abigail OverbeyMay 27, 2015 at 4:59 AM

    I always enjoy your posts! I wonder if there is a difference between the Shake Weight for women and men? I think you are right in saying that a controlled experiment should be conducted to see if it really is as effective as they say it is.

    Liz

    ReplyDelete
  3. JeremiahJune 5, 2015 at 7:00 AM

    Dude, I'd buy this. Those guys are ripped, even if it takes longer than advertised

    ReplyDelete
  4. UnknownJune 12, 2015 at 9:55 AM

    Several infomercial products are sold in a similar way. Fit people are seen using them and that draws those who want to be that fit in. Although this is irrational, it is quite effective.

    ReplyDelete

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