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Liquid Sunshine

Recently I have been drinking a lot of Naked Juice. Not only do I love these fruity drinks, I also enjoy reading the creative things that the company writes on the labels. They include how much of each fruit is in each drink on one side, and write little blurbs on another. One of my favorites is Orange Mango, and while I was drinking it the other day, I noticed that it said, “A tasty mango-y blend with vitamins A&C. It's liquid sunshine.” on the label. I believe that what the company seemed to want the consumers to think was that this juice tastes really good. So good, it can be compared to sunshine in liquid form. Somehow liquid sunshine is supposed to sound appealing. I don’t really understand how though- is it because it’s warm and bright? When I drink it, I admit it does taste fruity and summery, perhaps a little ‘sunny’… But the label doesn’t say it is like liquid sunshine, it says it is. In reality, liquid sunshine would instantly kill us, which is not so good!

If you really think about it, this advertisement should drive us away from purchasing it, not persuade us to buy it. This argument is therefore completely illogical, unreasonable, and ineffective. The only reason why that blurb would persuade someone to buy the drink is because of its creativity. The company is not only falsely advertising though, they are teaching consumers something that is scientifically impossible- sunshine is edible, and tasty. I also think that this may be snob appeal, because they are kind of implying that this juice is superior to others by talking about the vitamins it contains and making it sound so good. I do not think that this rhetorical technique was effective at all. If I didn’t like the product itself, I don’t think I would be persuaded by the dumb, misleading statement on the label. However, I did buy the drink, so the company got what they wanted after all!
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Comments

  1. UnknownMay 21, 2015 at 4:22 PM

    I'm surprised that you read all the stuffs written on the juice bottle because I never care what they say if they look tasty. I should start reading the labels to make sure they won't kill me.

    ReplyDelete
  2. UnknownMay 28, 2015 at 12:30 PM

    I told you those Naked drinks were nasty!

    ReplyDelete
  3. Clay BuxtonJune 10, 2015 at 8:31 AM

    We used Geometry.... and a mallet. These drinks are misleading like the beer commercials a while back that said they would give you superpowers

    ReplyDelete

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