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Selfie Game

I have seen rhetoric used in a commercial for Lg phones. This commercial was a bunch of android phone logos that were in basketball uniforms and playing the game. The commercial wanted to persuade you to buy an Lg phone by saying that “The selfie game is strong” and “be together not the same.” One of the “Lg people” made a slam dunk right before the screen flashed “The selfie game is strong” meaning that because android logos can play basketball, the phone has an amazing camera, this does not make logical sense. They used a fallacy by comparing the ability of the logo to the ability of the camera and used a play on words with “selfie game strong” by using the common language that teenagers use when describing a basketball player with great skill. “Be together not the same” was also trying to get people to buy their phone because they were making a subtle hint that people with iPhones are all the same, and you should buy their phone so  you can express your individuality by still being with the android family. The argument stated had too many fallacies for me to think it was effective, but to people just watching tv, numbed by it, the commercial could look interesting and persuasive. However, I  did not think that the commercial was good because it said nothing about the actual phone or its attributes, just that the selfie game is strong.
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  1. JeremiahJune 5, 2015 at 6:46 AM

    So often there are commercials that say nothing about the product and how it is better than any other products in that line. I saw a similar commercial for iPhone that only had a short video of something like a dog and then after it said shot with iPhone 6. I want to know about a product before I buy it and these commercials don't help

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