Cultural Rhetoric

I have decided to do my blog post on a Cheez It commercial from Two Thousand Ten. The commercial starts out saying that they expect a lot from their cheese, saying that they actually care about what product they are giving to you. Then the scene it cuts two is a scene that has a brick of cheese talking to a intelligent looking man. The doctor is trying to show that they use experts to evaluate their product and make sure it is a good product. During this scene they use humor, to make the viewer laugh,  between the cheese and the doctor or professional as it seems. The cheese tries to make a joke and then the man marks the cheese as not ready to be made, indicating that they care about their product. The next scene shows the same doctor with the cheese again. Although this time the cheese talked in a more sophisticated way and sounded very proper. The man then went to check the box with the ready next to it indicating that the cheese was ready, showing the consumers that they ...

Lately on television, I have been seeing many new DIRECTV commercials. I see them while watching football. This particular commercial is like a series of the same commercials, each with their own popular NFL quarterback. (The NFL is the National Football League.) In the commercial I chose, Tony Romo, of the Dallas Cowboys, is the star. This commercial and ones like it are trying to get the viewer to by DIRECTV. This particular commercial targets fans of the NFL. It says that if you buy DIRECTV, you can get ‘NFL Sunday Ticket’. NFL Sunday Ticket is a program in which you can watch every single game, live from start to finish. They advertise this because those with basic cable can only watch certain football games, according to their location. This commercial, like it’s ‘sister’ commercials, uses pathos. Each one compares the NFL quarterback in his normal state to the NFL quarterback in a disguise. In this one, Tony Romo, a DIRECTV user is compared to an ‘arts and craftsy Tony Romo...

I saw a commercial on Youtube. The commercial is about The Netflix Watch. It started with a watch with a big screen. The watch looks like a big iPhone. The narrator was saying, “Have you ever wonder what total freedom looks like? Meet the Netflix Watch” and I started to wonder what the commercial was trying to persuade me to do. There are two guys who are wearing the Netflix Watch shaking hands with each other. Also, they both look satisfied with their Netflix Watch. The narrator was saying, “Which mean you maybe tap into watch where ever you were.” The narrator emphasized the sentence “where ever you were” and it shows a guy who is watching a TV show on his Netflix Watch in his car. He is captivated by the TV show so, he just stopped on the road. There are two ladies who are hugging with each other and one lady is watching a TV show on her wrist while she was hugging. In addition, there are two guys who are running at a park while one girl is watching a TV show on her Netflix wat...

The ad that I chose is for the ADT home security system. I found it while I was looking through the mail, which is where a lot of ads and different forms of rhetoric can be seen. The advertisement’s goal is to persuade me to buy their security system. It says that it is a state-of-the-art system, and as can be seen on the top of it, it’s free! Or so you think. The ad says that you can get a $850 value free…..with a $99 installment charge along “with the purchase of monthly alarm monitoring services.” The advertisers put the paying part in small letters so its easier to miss than the giant word “FREE” across the top. But with that word alone it can be tempting to buy what they are selling. It also has a list of all of the different parts and advantages there are to this system. This adds to the feeling that I should get it. The way that the ad is set up, it makes you want to skip over the fine print and go straight to the buying. When you look at the add your eyes go straight to t...

Today, while I was watching T.V., I saw a commercial for Febreze fabric refreshers and air fresheners. The commercial started out with a man and his dog sitting in the his “man cave”. The announcer started talking about how the man had gotten used to the bad odor in the room, but when the man got up and left the room, the chair that he was sitting in turned into a giant hamburger. The announcer said that the giant hamburger is what the wife believed the room smelled like. He then discussed how Febreze can eliminate these odors in the “hard to wash fabrics”, such as furniture and pillows. After he sprayed the room with Febreze the wife walked in and thought the room smelled good. The announcer then tells us to use Febreze fabric refresher to eliminate the bad odors in our house. In this commercial the advertisers are using pathos and ethos. In using the humor of turning the chair into a hamburger, the advertisers do not seem like know-it-alls and can be viewed as normal people. Also...