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Arts and Craftsy Tony Romo

Lately on television, I have been seeing many new DIRECTV commercials. I see them while watching football. This particular commercial is like a series of the same commercials, each with their own popular NFL quarterback. (The NFL is the National Football League.) In the commercial I chose, Tony Romo, of the Dallas Cowboys, is the star.

This commercial and ones like it are trying to get the viewer to by DIRECTV. This particular commercial targets fans of the NFL. It says that if you buy DIRECTV, you can get ‘NFL Sunday Ticket’. NFL Sunday Ticket is a program in which you can watch every single game, live from start to finish. They advertise this because those with basic cable can only watch certain football games, according to their location.

This commercial, like it’s ‘sister’ commercials, uses pathos. Each one compares the NFL quarterback in his normal state to the NFL quarterback in a disguise. In this one, Tony Romo, a DIRECTV user is compared to an ‘arts and craftsy Tony Romo’, a cable user. Tony Romo is made out to be totally normal and cool, whereas ‘arts and craftsy Tony Romo is made out to be weird and socially awkward. It makes the viewer of the commercial want to be more normal and more like the amazing quarterback, Tony Romo, rather than the ‘arts and craftsy’ Tony Romo. It also, in a way makes you feel left out for not being able to see your favorite teams play because you’re ‘weird’ and have cable.

This commercial uses logos when comparing cable to DIRECTV. It says completely logical and true things when comparing the two. When they start to categorize cable users into ‘arts and craftsy’ people, that is when the logic starts to go out the window.

I think their rhetorical technique is effective. I have cable and it makes me very sad when I cannot watch my favorite team play just because their game is not aired in my area. This commercial makes me want DIRECTV and I would buy it, but that is not up to me, but to my parents.

These commercials are hilarious. Although, some people could find them offensive. I know as a cable user, I am in no way ‘arts and craftsy’, nor would I ever want to be like that, so it definitely is offensive in a way. But for the most part, I am more focused on the facts of the commercial and the desires I have to watch my favorite team play every week. This Tony Romo/DIRECTV commercial is one of many. There are even more hilarious ones with quarterback stars such as: Andrew Luck, Eli Manning, and Peyton Manning. I suggest that everyone watch them because they will definitely bring a smile to your face!
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Comments

  1. AnonymousJanuary 19, 2016 at 5:40 AM

    Abby wrote clear points in organized structure. It was easy for me to imagine commercial and find what kinds of rhetoric they used. I mostly agree with her and this commercial would be effective in this country. This would not be effective in other countries because people are usually not interested in football.

    ReplyDelete
  2. Anna LJanuary 19, 2016 at 10:04 AM

    You structured this very clearly. It was easy to follow and you effectively stated how it targets specific audiences and how it uses logos. I totally agree with everything you said. Good job!:)

    ReplyDelete
  3. UnknownJanuary 22, 2016 at 6:20 AM

    I totally agree with you, it makes me want cable. You did a good job of stating you points, and organizing them. I also do not find them offensive, but they defiantly do bring a smile to my face.

    ReplyDelete
  4. Maddie ElamOctober 2, 2016 at 10:16 AM

    I love how you organized all of your points and all of them were very clear. You gave great demonstration of logos and pathos, as well as, made good observation of what the commercial was trying to say.

    ReplyDelete

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