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Cheez It

I have decided to do my blog post on a Cheez It commercial from Two Thousand Ten. The commercial starts out saying that they expect a lot from their cheese, saying that they actually care about what product they are giving to you.

Then the scene it cuts two is a scene that has a brick of cheese talking to a intelligent looking man. The doctor is trying to show that they use experts to evaluate their product and make sure it is a good product. During this scene they use humor, to make the viewer laugh,  between the cheese and the doctor or professional as it seems. The cheese tries to make a joke and then the man marks the cheese as not ready to be made, indicating that they care about their product.

The next scene shows the same doctor with the cheese again. Although this time the cheese talked in a more sophisticated way and sounded very proper. The man then went to check the box with the ready next to it indicating that the cheese was ready, showing the consumers that they only put the best cheese into their product.

Cheez It tries to use many ways to persuade their viewers into buying their product. They try to make you think professionals care for their products. They play with different emotions and draw the viewer in with them.
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Comments

  1. UnknownJanuary 22, 2016 at 6:18 AM

    Ya i always see those commercials, but i personally believe that they are not going towards the credibility standpoint but a humor standpoint. They do use some credibility but they just want you to laugh at their jokes.

    ReplyDelete
  2. Abby BartonJanuary 22, 2016 at 6:26 AM

    The Cheez It commercials are funny. I would not actually believe that they have their cheese inspected like that but some people may. Their use of humor is pretty good.

    ReplyDelete
  3. Brennan SJanuary 22, 2016 at 6:54 AM

    Clayton I see the argument you are making but I don't fully agree with it. Instead of appealing to emotion, I think they are appealing to credibility instead, because they are using the scientists.

    ReplyDelete
  4. AnonymousOctober 5, 2016 at 5:30 PM

    I agree that they are trying to show that they care about how they are making their product even though the commercial has an illogical way of showing it, but I also agree with a previous comment about how they are also using Ethos to appeal to credibility. This is really good though.

    ReplyDelete
  5. Abigail OverbeyOctober 7, 2016 at 6:53 AM

    i never saw the commercial of the product, but you described the commercial well. I could easily follow your logic. But there is no good craker like Cheeze it!

    Soo

    ReplyDelete

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