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Acuvue

Every day for the past month I have seen one or more Acuvue contact lense advertisements.  I have seen them on Youtube multiple times; and they are all thirty seconds long and I can’t skip them.  Each one of them has a speaker talking about how they had a dramatic life change after they got Acuvue contact lenses.  One specific one was a high school girl’s story.  She got Acuvue contact lenses and could finally see her crush.  When she got to school she saw him and he happened to be looking back at her, which she had never been able to see.  She finally finds the courage to walk up to him, and they finally end up together.
I found these advertisements to be unreasonable.  It is great to finally be able to see clearly, but the ads seem like they are promising more than that.  They prove how effective they are through various peoples’ stories and make it seem like if you buy the contact lenses and can see clearly, then you too will have sudden courage to do great things and have great things happen to you.  This is also implying that if you don’t buy the contact lenses, then you will live a blurry life and not realize that something great is happening; and you will never have courage to take chances. They did not convince me to buy Acuvue contact lenses because they are promising that something great will come out of finally seeing, when for many people something great might not happen.

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Comments

  1. AnonymousJanuary 15, 2016 at 9:06 PM

    Haha, does the commercial use any Pathos, Logos or Ethos at all? I like what you said the last sentences, that's right!!

    ReplyDelete
  2. AnonymousJanuary 19, 2016 at 7:39 PM

    lol, I think the contacts is not the main reason for a girl to have encourage to talk to guys, so it wont make me feel like i should buy it,anyway, good description.

    ReplyDelete
  3. Rachel HaferJanuary 21, 2016 at 5:23 PM

    I think you did a good job describing this commercial, and you made some good points.

    ReplyDelete
  4. AnonymousJanuary 22, 2016 at 6:17 AM

    I think this advertisement is funny because I used to use Acuvue contact lenses and I can honestly say that nothing like what they promote and imply in this commercial is logical or correct, besides the fact that they help your vision become clearer.

    ReplyDelete

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