Skip to main content

Acuvue

Every day for the past month I have seen one or more Acuvue contact lense advertisements.  I have seen them on Youtube multiple times; and they are all thirty seconds long and I can’t skip them.  Each one of them has a speaker talking about how they had a dramatic life change after they got Acuvue contact lenses.  One specific one was a high school girl’s story.  She got Acuvue contact lenses and could finally see her crush.  When she got to school she saw him and he happened to be looking back at her, which she had never been able to see.  She finally finds the courage to walk up to him, and they finally end up together.
I found these advertisements to be unreasonable.  It is great to finally be able to see clearly, but the ads seem like they are promising more than that.  They prove how effective they are through various peoples’ stories and make it seem like if you buy the contact lenses and can see clearly, then you too will have sudden courage to do great things and have great things happen to you.  This is also implying that if you don’t buy the contact lenses, then you will live a blurry life and not realize that something great is happening; and you will never have courage to take chances. They did not convince me to buy Acuvue contact lenses because they are promising that something great will come out of finally seeing, when for many people something great might not happen.

Labels:

Comments

  1. AnonymousJanuary 15, 2016 at 9:06 PM

    Haha, does the commercial use any Pathos, Logos or Ethos at all? I like what you said the last sentences, that's right!!

    ReplyDelete
  2. AnonymousJanuary 19, 2016 at 7:39 PM

    lol, I think the contacts is not the main reason for a girl to have encourage to talk to guys, so it wont make me feel like i should buy it,anyway, good description.

    ReplyDelete
  3. Rachel HaferJanuary 21, 2016 at 5:23 PM

    I think you did a good job describing this commercial, and you made some good points.

    ReplyDelete
  4. AnonymousJanuary 22, 2016 at 6:17 AM

    I think this advertisement is funny because I used to use Acuvue contact lenses and I can honestly say that nothing like what they promote and imply in this commercial is logical or correct, besides the fact that they help your vision become clearer.

    ReplyDelete

Post a Comment

Popular posts from this blog

Wiener Stampede

In this Heinz condiments commercial, aired during the Super Bowl this past year, a group of dachshunds are shown in hot dog costumes running towards humans in Heinz ketchup and mustard costumes who end up catching the dogs as they leap into the humans’ arms and lick their faces. This commercial is a specific appeal to pathos as the dogs are dressed up and are meant to be cute. The phrase at the end of the commercial is “it’s hard to resist great taste” and this is stated while the dogs are licking the humans implying that the dogs like Heinz and that humans should buy it as well because the cute dogs in costumes did.
4 comments
Read more

Marilyn Monroe's Shampoo

While browsing on Google I found an old advertisement.  The ad was for Lustre-Crème Shampoo. It featured Marilyn Monroe, known for her beauteous looks and her parts in different movies. One of her movies was Gentlemen Prefer Blondes. Lustre-Crème was attempting to sell their shampoo through the use of fallacies. By saying that Marilyn Monroe that tells you nothing about the actual product: it simply attracts you to the pretty face in the picture. Using this as an argument of why someone should buy your product is quite illogical. Just because Marilyn Monroe uses it doesn’t provide assurance of its abilities. They attempt using snob appeal by trying to make the audience believe that they could be like Marilyn Monroe if they use the same product as her. They use appeal to illegitimate authority by using Marilyn Monroe to promote their product. Although she herself is a customer, this is still rather irrelevant. She herself has no type of expertise in hair products and knows nothing t...
3 comments
Read more

Weight of Glory

In Mr. Cline's class a few weeks ago. We took the day off in a way from our normal classes. Instead of continuing to read the books we were assigned and discussing them, he read us the sermon by C.S Lewis "The Weight of Glory." Its a long sermon, but one worth reading. It is about the confusion many people have on the topic of what we desire the most. He explains after much background information, that we all desire true happiness. And through that happiness, we long for heaven, our true home that we were designed for. He explains that glory is not what many people think of as being "famous" in heaven. But more that we are honored by our Lord and Father. For it to be like the scripture passage "Well done, good and faithful servant." C.S Lewis does a fantastic job at being persuasive here, and if read by the right person aloud, can have an excellent effect. He clears up lots of points that people bring up that are not true. Such as the point of glory...
9 comments
Read more