Rhetoric is an effective way to express your ideas or feeling to others. For instance, learn how to use different way to persuade your ideas is also significant. In first quarter we had learned lots of commercials using ethos, pathos and logos. Actually we had seen many wonderful advertisements on the TV. Today I want to share an advertisement which is pretty comprehensively using persuasions.
This is an advertisement introducing a detergent. Its name is TaiZi, it is a Chinese brand. In this advertisement, a movie star was walking on the street, suddenly she saw a naughty boy. He was wearing a dirty shirt with oil stain on it. It looks like he dropped some food on the shirt and his mother was struggling with that. Then that star brought two pots of hot water and two bags of detergent, one was TaiZi and another one we didn't know. Then she put boy's shirt in different pots with different detergent. Oil stain was cleaned easily in TaiZi detergent but it was really hard to be clean in another one. A man looked like a professor coming out, and show audiences some professional research data ,and they used lots of high-tech materials, not only clean besmirch but also can make clothes soft. At last, he suggested people to choose TaiZi for your family. Make every mothers be a relaxing homemaker.
This advertisement you can see lots of rhetoric used. For example, professor giving high-tech details is how the used ethos, that make audiences believe that this detergent is real high-tech. Actually they made it, people really need professional details even though they doesn't know how it works. Logos is also used in this commercial. If people choose TaiZi, it really can help people save time and works effectively, which is better than most of other brands of detergent. Pathos is also used in this commercial. Everyone wants to clean clothes, for parents and children are the same. Advertisement makes people believe that TaiZi can make people easily to approach this goal. All in all, this commercial is successful. It make logical sense and effective from three sides, and it did make my mom buy it for washing machine.
While browsing on Google I found an old advertisement. The ad was for Lustre-Crème Shampoo. It featured Marilyn Monroe, known for her beauteous looks and her parts in different movies. One of her movies was Gentlemen Prefer Blondes. Lustre-Crème was attempting to sell their shampoo through the use of fallacies. By saying that Marilyn Monroe that tells you nothing about the actual product: it simply attracts you to the pretty face in the picture. Using this as an argument of why someone should buy your product is quite illogical. Just because Marilyn Monroe uses it doesn’t provide assurance of its abilities. They attempt using snob appeal by trying to make the audience believe that they could be like Marilyn Monroe if they use the same product as her. They use appeal to illegitimate authority by using Marilyn Monroe to promote their product. Although she herself is a customer, this is still rather irrelevant. She herself has no type of expertise in hair products and knows nothing that
This is a good opening, because it tells us why you write this article. And it's a very familiar brand for Chinese, even my mom uses it, too. 都是扯淡的，哈哈！
ReplyDeleteyou wrote the content of the commercial really clear and have some good points. By the way, I use Taizi, too.
ReplyDeleteThis advertisement is really famous in China , the most intresting part is a famous actor washed cloths and show how easy it is , used ethos.
ReplyDelete