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Colgate

I saw the rhetoric was used in Colgate toothpaste advertisement .

First of advertisement was a professor, he said this kind of tooth paste is a new one , and used new technology and elements , it can clean tooth very well , then used a cartoon to show it how to clean it and It had a research , after people eat apple there is blood on surface of apple , but after use that toothpaste it was solved .So it was ethos because it was looks like very professional. Secondly , it showed people get tooth decay , it was looks terrible and people’s emotion was painful , they were suffer a lot of pain , can’t eat food easily , then advertisement showed this toothpaste had a kind of element that can protect tooth like a shield. No body want to bear pain like that and get disgusting tooth , it let people feel too terrified and worry about their tooth ,so it is pathos. And if you get tooth decay , you will get hurt when you eat , then you can’t enjoy many foods , so it is logical. So these three skills were used in this advertisement.

 The advertisements persuaded people to trust that productions they were useful and helpful , they wanted to make people to buy their productions.

It is logical , it gave many examples of fact from our life. people feel is really true , because people had experiences are pretty close to example , so it was reasonable. Then it gave very professional reasons and results for people , and told people how to solve that problems , so it made logical sense. 

The rhetorical technique was useful to persuade people , it made the argument more powerful and forceful , even let people can’t find the reason to refuse that product and make me used that toothpaste ,so it was effective.
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Comments

  1. UnknownJanuary 17, 2016 at 7:17 PM

    We both wrote the same brand toothpaste, but they are two different commercials. From those two commercials we can see the Colgate very good at use strong fact to persuade people. To be honest, your explained the commercial clearer.

    ReplyDelete
  2. YoungJanuary 19, 2016 at 5:22 AM

    As you mentioned, the commercial is using ethos to have credit. I think Ethos is the most suitable way to describe this commercial

    ReplyDelete
  3. AnonymousJanuary 19, 2016 at 5:30 PM

    It is a good commercial and uses ethos, too.Are you using Colgate tooth paste right now? Haha.

    ReplyDelete
  4. AnonymousJanuary 19, 2016 at 7:37 PM

    Toothpaste is one of the most important things in our life, I would rather buy the one which was recommanded by the professper, so it is wise that the company used ethos to persuade people.

    ReplyDelete
  5. AnonymousJanuary 21, 2016 at 11:55 AM

    This is a successful commercial that it is convincing by authoritative people, I never use Colgate before but after this blog I wanna try it perhaps in the future.

    ReplyDelete
  6. Rachel HaferJanuary 21, 2016 at 5:28 PM

    You did a good job stating how this commercial used ethos.

    ReplyDelete
  7. Abigail OverbeyOctober 7, 2016 at 6:53 AM

    i would totally be convinced by the commercial because dentist said the product is good. Although cost is little bit expensive.

    Soo

    ReplyDelete

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