Skip to main content

Sarah & Juan (Extra)

Every time when I watch videos on youtube, the gum Extra commercial comes on first. The commercial starts with the music, Can’t Help Falling in Love from Haley Reinhart. I thought this was the preview of a romance movie, but it actually was a commercial for gum. It starts with the girl and the guy making eye contact in front of the school building. When the girl accidently drops her papers in front of her locker, he helps her with a bashful smile. As the girl gives the gum Extra to the guy, their love begins. Throughout their relationship, the gum remained with them. They overcame hardships together by giving each other the gum Extra. Throughout the commercial, the guy drew cute pictures of them on the gum wrappers. At the end, he proposed by showing her all the pictures on the gum wrappers. Their love succeeded and it seemed like a cute romance movie with the gum Extra.
The company created this type of advertisement to make the viewers desire true love by buying their gum. They clearly used pathos in the commercial and it also could be ‘Irrelevant Goals or Functions.’ The advertisement kept showing that their relationship developed with the gum Extra. Logically, the gum was not the cause of falling in love at first sight. They fell in love and they overcame difficulties by their love, not by their gum. Even though people know that the gum would not bring them true love, this commercial is still effective. Because a lot of girls admire true love, they would be attracted to this commercial. At least, it was effective to me because the commercial was a cute love story. Overall, it was a good commercial to appeal to one’s emotions.
Labels:

Comments

  1. AnonymousJanuary 15, 2016 at 9:02 PM

    This is really a good commercial, your writing is so clear and influential to me, too.

    ReplyDelete
  2. AnonymousJanuary 19, 2016 at 5:13 AM

    It's funny how so many people fail to realize correlation does not equal causation. It is definitely an effective way to use the false cause analogy, though.

    ReplyDelete
  3. YoungJanuary 19, 2016 at 5:17 AM

    I personally like this commercial and I like how you describe this commercial

    ReplyDelete
  4. AnonymousJanuary 19, 2016 at 7:05 PM

    Personally, I like to chew gums but I do not like the commercial you describe, you did a good job on descirbing it. It is funny that the company tried to use pathos to make people buy their stuffs.

    ReplyDelete
  5. Rachel HaferJanuary 21, 2016 at 5:09 PM

    You did a good job describing the commercial, and you did a good job explaining how this commercial used pathos.

    ReplyDelete
  6. Brennan S.January 22, 2016 at 7:10 AM

    A lot of girls love this commercial because it depicts true love very well. I agree that gum won't bring you true love, but this commercial is still effective.

    ReplyDelete
  7. UnknownJanuary 22, 2016 at 8:29 AM

    I liked how you put in your opinion on the fact that the commercial is distracting the customer from the real purpose of the gum and how it can lead you to believe something abou the gum that is untrue.

    ReplyDelete
  8. AnonymousOctober 5, 2016 at 4:29 PM

    This commercial is my absolute favorite advertisement. Truthfully, I cried the first time I watched it. I admit to being completely blinded by how the commercial made me feel, instead of realizing that gum in no way dictates one's love life. I did not feel an urge to go out and buy Extra gum after watching this, but I did gain a more positive view on the company for producing such a well depicted story. Though I can now see how my emotions were entirely irrational, the manipulation through pathos definitely got to me through this ad.

    ReplyDelete
  9. Abigail OverbeyOctober 7, 2016 at 6:54 AM

    The commercial didn't really make connection for the product. I won't really be convinced by the commercial.

    Soo

    ReplyDelete

Post a Comment

Popular posts from this blog

Wiener Stampede

In this Heinz condiments commercial, aired during the Super Bowl this past year, a group of dachshunds are shown in hot dog costumes running towards humans in Heinz ketchup and mustard costumes who end up catching the dogs as they leap into the humans’ arms and lick their faces. This commercial is a specific appeal to pathos as the dogs are dressed up and are meant to be cute. The phrase at the end of the commercial is “it’s hard to resist great taste” and this is stated while the dogs are licking the humans implying that the dogs like Heinz and that humans should buy it as well because the cute dogs in costumes did.
4 comments
Read more

Marilyn Monroe's Shampoo

While browsing on Google I found an old advertisement.  The ad was for Lustre-Crème Shampoo. It featured Marilyn Monroe, known for her beauteous looks and her parts in different movies. One of her movies was Gentlemen Prefer Blondes. Lustre-Crème was attempting to sell their shampoo through the use of fallacies. By saying that Marilyn Monroe that tells you nothing about the actual product: it simply attracts you to the pretty face in the picture. Using this as an argument of why someone should buy your product is quite illogical. Just because Marilyn Monroe uses it doesn’t provide assurance of its abilities. They attempt using snob appeal by trying to make the audience believe that they could be like Marilyn Monroe if they use the same product as her. They use appeal to illegitimate authority by using Marilyn Monroe to promote their product. Although she herself is a customer, this is still rather irrelevant. She herself has no type of expertise in hair products and knows nothing t...
3 comments
Read more

Lift Off: Harvard Graduation Speech

Donovan Livingston graduated from Harvard University in 2016. He was asked to speak at the graduation so he did. Donovan wrote a poem called “Lift Off”. In it he spoke of his life. His ancestors and slavery. He spoke of a new hope. A hope that kids can have to reach for the stars and to be up with them. He spoke of how each and every person has the ability to succeed and to exceed any expectations set for them. In his closing line, Livingston said “They say that the sky's the limit, but it is only the beginning. Lift off.” His speech was one of power and he used many rhetorical devices. Livingston was a Harvard graduate and to establish himself more as a speaker he talked about how he had given a similar type of speech at his high school graduation. He used pathos when talking about his life. About what he was like in school and how his teacher used his energy to make him a great speaker. The logos used was that he was one of the top members in his class and so he knew what he ...
1 comment
Read more