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Sarah & Juan (Extra)

Every time when I watch videos on youtube, the gum Extra commercial comes on first. The commercial starts with the music, Can’t Help Falling in Love from Haley Reinhart. I thought this was the preview of a romance movie, but it actually was a commercial for gum. It starts with the girl and the guy making eye contact in front of the school building. When the girl accidently drops her papers in front of her locker, he helps her with a bashful smile. As the girl gives the gum Extra to the guy, their love begins. Throughout their relationship, the gum remained with them. They overcame hardships together by giving each other the gum Extra. Throughout the commercial, the guy drew cute pictures of them on the gum wrappers. At the end, he proposed by showing her all the pictures on the gum wrappers. Their love succeeded and it seemed like a cute romance movie with the gum Extra.
The company created this type of advertisement to make the viewers desire true love by buying their gum. They clearly used pathos in the commercial and it also could be ‘Irrelevant Goals or Functions.’ The advertisement kept showing that their relationship developed with the gum Extra. Logically, the gum was not the cause of falling in love at first sight. They fell in love and they overcame difficulties by their love, not by their gum. Even though people know that the gum would not bring them true love, this commercial is still effective. Because a lot of girls admire true love, they would be attracted to this commercial. At least, it was effective to me because the commercial was a cute love story. Overall, it was a good commercial to appeal to one’s emotions.
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Comments

  1. AnonymousJanuary 15, 2016 at 9:02 PM

    This is really a good commercial, your writing is so clear and influential to me, too.

    ReplyDelete
  2. AnonymousJanuary 19, 2016 at 5:13 AM

    It's funny how so many people fail to realize correlation does not equal causation. It is definitely an effective way to use the false cause analogy, though.

    ReplyDelete
  3. YoungJanuary 19, 2016 at 5:17 AM

    I personally like this commercial and I like how you describe this commercial

    ReplyDelete
  4. AnonymousJanuary 19, 2016 at 7:05 PM

    Personally, I like to chew gums but I do not like the commercial you describe, you did a good job on descirbing it. It is funny that the company tried to use pathos to make people buy their stuffs.

    ReplyDelete
  5. Rachel HaferJanuary 21, 2016 at 5:09 PM

    You did a good job describing the commercial, and you did a good job explaining how this commercial used pathos.

    ReplyDelete
  6. Brennan S.January 22, 2016 at 7:10 AM

    A lot of girls love this commercial because it depicts true love very well. I agree that gum won't bring you true love, but this commercial is still effective.

    ReplyDelete
  7. UnknownJanuary 22, 2016 at 8:29 AM

    I liked how you put in your opinion on the fact that the commercial is distracting the customer from the real purpose of the gum and how it can lead you to believe something abou the gum that is untrue.

    ReplyDelete
  8. AnonymousOctober 5, 2016 at 4:29 PM

    This commercial is my absolute favorite advertisement. Truthfully, I cried the first time I watched it. I admit to being completely blinded by how the commercial made me feel, instead of realizing that gum in no way dictates one's love life. I did not feel an urge to go out and buy Extra gum after watching this, but I did gain a more positive view on the company for producing such a well depicted story. Though I can now see how my emotions were entirely irrational, the manipulation through pathos definitely got to me through this ad.

    ReplyDelete
  9. Abigail OverbeyOctober 7, 2016 at 6:54 AM

    The commercial didn't really make connection for the product. I won't really be convinced by the commercial.

    Soo

    ReplyDelete

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