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DirecTV

Every time that I watch a NFL game DirectTV is always showing a commercial for their Sunday Ticket plan.  It usually features a celebrity one of the ones I see a lot is with Peyton Manning, the quarterback for the Denver Broncos.  They usually always stay on the same story line for their commercials.  They have the actual celebrity, then usually a dumbed down version of him.  They make the celebrity look better, and he always has their Ticket plan.  The dumbed down version is usually do something unusual and they make fun of him, he always has cable.   

They are trying to persuade you through using a popular celebrity who almost everyone knows, and make seem that what they have is what you need.  The watchers thoughts are that since the celebrity has it, I should too.  And they purposely make the person with cable look dumb, or not as cool. So that you feel like to be cool or sophisticated you have to buy their Ticket plan, and get rid of cable.
                
I feel that the approach that DirectTV is going for makes sense.  Today’s day and age everyone wants to be like the celebrities, and as cool as possible.  So with the celebrities they choose it really hits those crowds, and makes them feel like if they get this product, they are one step closer to being like them. 

                
I feel that it is persuasive to some people and to others is just a funny commercial.  I did not personally by the Ticket plan, because I did not see a need for it.  But I feel that it can really convince people to want to purchase it, because of the techniques they used.  But in the end it is a funny commercial.  
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Comments

  1. UnknownJanuary 17, 2016 at 7:21 PM

    This is a great advertisement to write, you are good at choose topic. And you explained very well about what the commercial want to people to do. I hope I can as cool as you, so I don't have to buy the ticket plan.

    ReplyDelete
  2. Abby BartonJanuary 22, 2016 at 6:22 AM

    I agree with you. These commercials are my absolute favorite commercials but I would not buy the Sunday Ticket plan either.

    ReplyDelete
  3. UnknownJanuary 22, 2016 at 6:23 AM

    good job with the second half of the post, but your description of the add was a little vague. you could have tried to add a little more detail.

    ReplyDelete
  4. Brennan S.January 22, 2016 at 7:04 AM

    I agree with you, people in today's day and age want to be like celebrities. For most people this way of persuading would work, unless they do not like TV or movies.

    ReplyDelete
  5. ClaytonJanuary 22, 2016 at 7:13 AM

    Your relation how today people just want to be celebrities was a very good point to bring up. It strengthened your argument crucially.

    ReplyDelete
  6. UnknownJanuary 22, 2016 at 8:11 AM

    I liked how you used personal experiences to talk about the different commercials and how you explained their persuasion techniques.

    ReplyDelete
  7. AnonymousOctober 5, 2016 at 5:27 PM

    I definitely agree. I liked how you brought up the fact that people make decisions based on how cool it will make them look. Good point.

    ReplyDelete

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