DirecTV

Every time that I watch a NFL game DirectTV is always showing a commercial for their Sunday Ticket plan.  It usually features a celebrity one of the ones I see a lot is with Peyton Manning, the quarterback for the Denver Broncos.  They usually always stay on the same story line for their commercials.  They have the actual celebrity, then usually a dumbed down version of him.  They make the celebrity look better, and he always has their Ticket plan.  The dumbed down version is usually do something unusual and they make fun of him, he always has cable.   

They are trying to persuade you through using a popular celebrity who almost everyone knows, and make seem that what they have is what you need.  The watchers thoughts are that since the celebrity has it, I should too.  And they purposely make the person with cable look dumb, or not as cool. So that you feel like to be cool or sophisticated you have to buy their Ticket plan, and get rid of cable.

                

I feel that the approach that DirectTV is going for makes sense.  Today’s day and age everyone wants to be like the celebrities, and as cool as possible.  So with the celebrities they choose it really hits those crowds, and makes them feel like if they get this product, they are one step closer to being like them. 

                

I feel that it is persuasive to some people and to others is just a funny commercial.  I did not personally by the Ticket plan, because I did not see a need for it.  But I feel that it can really convince people to want to purchase it, because of the techniques they used.  But in the end it is a funny commercial.