This commercial tried to make people think that, they are the best, because they are the easiest and simplest, and they they wanted people to believe, simple is alway the best thing people should think about. To achieve the goal, they commercial used the celebrity to convince people, it makes us think that even the stars use this, this must be good. And people will think they are using the same one as the star, it satisfies people’s vanity. It also persuades people by telling them the advantages after using them, that their skin will be soft and smoothy. The use of “ three steps”,”the simplest way”is persuasive, because people are always likely to be lazy, so they do not want to do any complicated stuffs to take care of their skins, this will be really helpful to them. But this commercial did not convince me that much to buy their products, since Julianne is an actress, she will use a lot of other expensive skincare products, obviously, her skin will be good even she does not use Proactiv. Even they are using ethos technique to convince people, they should still add some normal people in. But the convenience of the products actually make me want to buy it, because I am those people who are too lazy to take care of skin but still want a good skin.
This commercial tried to make people think that, they are the best, because they are the easiest and simplest, and they they wanted people to believe, simple is alway the best thing people should think about. To achieve the goal, they commercial used the celebrity to convince people, it makes us think that even the stars use this, this must be good. And people will think they are using the same one as the star, it satisfies people’s vanity. It also persuades people by telling them the advantages after using them, that their skin will be soft and smoothy. The use of “ three steps”,”the simplest way”is persuasive, because people are always likely to be lazy, so they do not want to do any complicated stuffs to take care of their skins, this will be really helpful to them. But this commercial did not convince me that much to buy their products, since Julianne is an actress, she will use a lot of other expensive skincare products, obviously, her skin will be good even she does not use Proactiv. Even they are using ethos technique to convince people, they should still add some normal people in. But the convenience of the products actually make me want to buy it, because I am those people who are too lazy to take care of skin but still want a good skin.
He described the commerical clearly. He mentioned Snob Appeal, but he did not mention about Appeal to Illegitimate Authority. By showing famous actress, the commercial tried to make people want to be like her. I think it could be effective to her fans. Otherwise, it would not be effectvie to other people.
ReplyDeleteI agree with peter on this one, many people are to lazy to do things so they go for a simple easy way that is not always effective. Commercials are always using celebrities to persuade you, jn this case it did not work for some people because of the selectivity of her fans. But they usually work.
ReplyDeleteGood description of the commercial and quoting the commercial. It was interesting that they used snob appeal and appeal to illegitimate authority in the same commercial.
ReplyDelete