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Sandisk


One time while I was surfing the internet I came across a commercial from the company Sandisk.  It was a commercial depicting a very pretty and photogenic wedding with very happy and music in the back round.  There were many photographers taking pictures of the wedding with beautiful smiles on their faces.  Then it showed one of the photographers taking a Sandisk SD card out of the camera and putting it in their computer to show the couple their photos.  It then unfocused on the people, and a picture of their products appeared with the caption, “Free up memory, to make more memories.”
This commercial was trying to convince me(the audience) to buy their products.  There was nothing else important that they were trying to do other than for me to buy and use their product.  I think the argument presented wasn't very good, and was flawed in a few ways as well. The only thing they said was that if you buy their product, you can make memories which is not true.  People don't need to take pictures in order to create memories, they can make memories just fine with the brain that they have.  I don't think they mean this exactly as they phrased it though, they really mean “remember more of your memories”.  Even if they do mean this, they still didn't give any reasons for why someone should buy their product and not another company's.
While the commercial did in fact use an appeal to emotion(the happy wedding) and a false cause(extra space makes memories), their technique was effective.  Many people can relate to not being able to take pictures due to no more memory, including myself(something they counted on).  So, this commercial makes you want to buy a product to get more storage, but not necessarily their product.  So while the commercial was appealing, I myself am not going to buy Sandisk's products unless I need more storage or if I do more research on the quality of the product.
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Comments

  1. AnonymousJanuary 20, 2016 at 5:19 AM

    You described the commercial very well. You said what fallacies they used; and I agree. I also think their technique was effective. Good job!

    ReplyDelete
  2. AnonymousJanuary 21, 2016 at 11:59 AM

    To be honest I am using Sandisk now,this is a nice blog with good describing, this is a successful commercial, nice job.

    ReplyDelete
  3. UnknownJanuary 21, 2016 at 1:57 PM

    You had a good opening with telling us how you came across the add. you also did a good job with pointing out the fallacies that were used. bravo.

    ReplyDelete
  4. Rachel HaferJanuary 21, 2016 at 5:13 PM

    You did a good job at pointing out what fallacies they used.

    ReplyDelete
  5. UnknownJanuary 22, 2016 at 6:28 AM

    you did really good job pointing every fallacies they used in the ad, and making your opinion about the sandisk ad ad going directly to the point i really like it "muy bueno"

    ReplyDelete
  6. Brennan S.January 22, 2016 at 7:01 AM

    I like how you explained the commercial it almost made me feel as if I was watching. I don't think their way of persuading was very effective either.

    ReplyDelete
  7. Maddie ElamOctober 2, 2016 at 9:52 AM

    You did a great job on painting the picture, Zach! It gave me a great idea of what was going on. You also did an awesome job on pointing out what you liked about it, as well as explaining where they went wrong.

    ReplyDelete

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