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Swiffer

I saw rhetoric being used in a Swiffer Sweeper commercial.This company uses multiple techniques to try and convince the viewers to buy their mops. The commercial used normal people that I had never seen before. They did not use celebrities which in a way made me think it was a more believable persuasion. Also the humor between the two old people made me laugh which made me feel better about the commercial too.The speaker wanted me to believe that this sweeper/mop was the best because it got “hard to reach places” that other mops couldn’t get. The commercial tried to persuade me to buy their mops by showing other people using them and being pleased with them. Their argument was logical and believable because it made valid points about the mop. It also backed up their argument when the commercial had a demonstration of them giving real people their products and showed them using the mops and being pleased with it. Their rhetoric technique was persuasive because it did make me believe that their mops were the best and that my family should get them.  Though I was persuaded by this commercial, I didn’t buy the product. The reason for this is that I don’t really have to mop that often. My mom did buy it though and actually really likes them. That is another reason why I believed the commercial and what the people were saying.
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Comments

  1. UnknownDecember 13, 2016 at 4:45 PM

    Swiffers cracked me uo! And i think that is the reason why people were persuaded to buy them. Not to mention that they are very good product which he developed logos very well

    ReplyDelete
  2. AnonymousDecember 13, 2016 at 5:50 PM

    Could use specific terms of rhetoric but good recognition of how the advertisement was meant to make the audience feel.

    ReplyDelete
  3. AnonymousDecember 14, 2016 at 5:29 PM

    I agree that getting normal people and using jokes helps make the ad more persuasive and logical. If an ad can establish trust, people will be much more likely to buy the product.

    ReplyDelete
  4. UnknownDecember 19, 2016 at 5:02 PM

    I really appreciate how swiffer commercials are always so funny and it's interesting how persuasive that can be when considering buying anything. Also my mom and I both use swiffers to clean and I think they are an amazing cleaning product.

    ReplyDelete

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