I saw rhetoric being used in a Swiffer Sweeper commercial.This company uses multiple techniques to try and convince the viewers to buy their mops. The commercial used normal people that I had never seen before. They did not use celebrities which in a way made me think it was a more believable persuasion. Also the humor between the two old people made me laugh which made me feel better about the commercial too.The speaker wanted me to believe that this sweeper/mop was the best because it got “hard to reach places” that other mops couldn’t get. The commercial tried to persuade me to buy their mops by showing other people using them and being pleased with them. Their argument was logical and believable because it made valid points about the mop. It also backed up their argument when the commercial had a demonstration of them giving real people their products and showed them using the mops and being pleased with it. Their rhetoric technique was persuasive because it did make me believe that their mops were the best and that my family should get them. Though I was persuaded by this commercial, I didn’t buy the product. The reason for this is that I don’t really have to mop that often. My mom did buy it though and actually really likes them. That is another reason why I believed the commercial and what the people were saying.
While browsing on Google I found an old advertisement. The ad was for Lustre-Crème Shampoo. It featured Marilyn Monroe, known for her beauteous looks and her parts in different movies. One of her movies was Gentlemen Prefer Blondes. Lustre-Crème was attempting to sell their shampoo through the use of fallacies. By saying that Marilyn Monroe that tells you nothing about the actual product: it simply attracts you to the pretty face in the picture. Using this as an argument of why someone should buy your product is quite illogical. Just because Marilyn Monroe uses it doesn’t provide assurance of its abilities. They attempt using snob appeal by trying to make the audience believe that they could be like Marilyn Monroe if they use the same product as her. They use appeal to illegitimate authority by using Marilyn Monroe to promote their product. Although she herself is a customer, this is still rather irrelevant. She herself has no type of expertise in hair products and knows nothing that
Swiffers cracked me uo! And i think that is the reason why people were persuaded to buy them. Not to mention that they are very good product which he developed logos very well
ReplyDeleteCould use specific terms of rhetoric but good recognition of how the advertisement was meant to make the audience feel.
ReplyDeleteI agree that getting normal people and using jokes helps make the ad more persuasive and logical. If an ad can establish trust, people will be much more likely to buy the product.
ReplyDeleteI really appreciate how swiffer commercials are always so funny and it's interesting how persuasive that can be when considering buying anything. Also my mom and I both use swiffers to clean and I think they are an amazing cleaning product.
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