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Where's the Beef?


Today I watched a Wendy’s commercial called “Where’s the Beef?”. It was about a bunch of old ladies eating a burger from another restaurant. The burger looks pretty big, and the ladies make statement after statement about how big and fluffy the bun is. The lady in the middle then lifts the bun off the burger, and the lady to the right asks “Where’s the beef?” because the actual burger is tiny compared to the bun. The middle lady then leans in to take a closer look because the burger is so “tiny”.  The commercial was trying to persuade people to buy the Wendy’s burger instead of any other fast food burger. They used Logos by saying that the Wendy’s burger is larger than both the big mac and the whopper, but they use it in a manipulative way. The burger in the commercial that is supposed to be from another fast food restaurant isn’t actually a burger from one of those restaurants, they just want you to think that it is, and believe that the Wendy’s burger is actually the biggest. The argument was somewhat reasonable, because the Wendy’s burger may actually be bigger than big macs or whoppers, but even if it is, the burger that they have exaggerates it a lot. The rhetorical technique was pretty effective. The Wendy’s burger looked a lot more appetizing than the “big mac” or the “whopper” in the commercial. They made me want to go to Wendy’s and order a burger.
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Comments

  1. AnonymousDecember 13, 2016 at 5:51 PM

    Funny commercial and solid analysis of the attempt by Wendy's to make one want their burger more.

    ReplyDelete
  2. UnknownDecember 13, 2016 at 6:19 PM

    I really love this commercial personally. However, there is a satire in it by comparing with other brand. But well done Court!

    ReplyDelete
  3. Abigail OverbeyJanuary 4, 2017 at 7:41 AM

    The commercial also makes a good use of pathos by making it funny, using the old ladies for the effect.

    Jake

    ReplyDelete

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