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Fighting for Children

With the upcoming Presidential election only a couple of weeks away, Youtube has been playing numerous politically driven ads. One that has been especially noticeable runs for thirty seconds about how Hillary Clinton has fought for children her entire career as a lawyer and politician. It goes through a series of video clips throughout her career that highlight an emphasis on children. The various clips range from when she was a young, promising lawyer to another of her Senate race in 2000.

The advertisement uses ethos by building up the character of Clinton. It makes the viewer believe that Hillary is noble because she dedicated her life’s work to children. The ad also uses logos by giving a logical reason to vote for Hillary. If Hillary spent her entire career, which could have been extremely lucrative, on children then she must care more than just herself. It makes a distinction between normal politicians, that are viewed as self driven, and Hillary who the advertisement portrays as driven by justice for defenseless children.  Hillary even states that if she has been fighting for children who did not have a voice her entire life, why would she stop now. Using emotion or pathos the ad does not play on the sympathy of children but instead on admiration for Hillary. As a politician, Hillary has mastered persuasion and uses it to send a very powerful message. That Hillary will do everything in her power to protect the American people from the challenges that The United States and its people face daily.
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  1. Maddie ElamDecember 9, 2016 at 9:49 AM

    David, I love that you picked a commercial that relates to the world and one that deals with present time. You did a great job at explaining the commercial in detail and making each point clear.

    ReplyDelete

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