Android and Friends Furever

This blog post is about one of Android’s newest advertisements in means of advertising their newest operating system. The article of it can be found on techtimes.com or a direct link here. There is also a video in this article of the actual ad too. The video is simply a slideshow of short clips of animals’ interaction with each other. One thing that was interesting to me, was that there was really nothing to do with their operating system in the actual advertisement. I think that because of this, they only tried to make their video appealing to people and make them want to say “aww.” Along with the slideshow of animals, there was the soundtrack “Oo-de-lally” from the Disney movie, Robin Hood. This one-minute video, even though has nothing to do with their operating system, still gives that animal friendly fuzzy feeling that is appealing to consumers.

At the end of the video, there is a message, that being the only text within the video, states; “be together, not the same.” I personally think, as a consumer, that even though there was nothing about mobile devices in the video, there was still a good promotion of Android’s new OS. It was clear that their intentions were not to show off their OS, but to make themselves appealing and trustworthy by giving a warm-hearted presentation of animals. By doing this, consumers are going to now find this company trustworthy and appealing, leading to success in their overall business or product.

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Cultural Rhetoric

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