While browsing on Google I found an old advertisement. The ad was for Lustre-Crème Shampoo. It featured Marilyn Monroe, known for her beauteous looks and her parts in different movies. One of her movies was Gentlemen Prefer Blondes. Lustre-Crème was attempting to sell their shampoo through the use of fallacies. By saying that Marilyn Monroe that tells you nothing about the actual product: it simply attracts you to the pretty face in the picture. Using this as an argument of why someone should buy your product is quite illogical. Just because Marilyn Monroe uses it doesn’t provide assurance of its abilities. They attempt using snob appeal by trying to make the audience believe that they could be like Marilyn Monroe if they use the same product as her. They use appeal to illegitimate authority by using Marilyn Monroe to promote their product. Although she herself is a customer, this is still rather irrelevant. She herself has no type of expertise in hair products and knows nothing that
I find it kinda funny that a commercial can be completely irrelevant to the product but still do well because of its pathos.
ReplyDeleteWhen people cry in commercials it really depresses me so I'm not sure if I would have liked this commercial much. Though it does make a statement which I guess brings attention to what the commercial is actually for.
ReplyDeleteThis ad is emotional and it shows her growing up and having stability in her home. It is effective because everyone wants there kids to be safe so they are going to want the best insurance.
ReplyDeleteThis commercial targets the viewers emotions, using pathos to try to persuade people that they understand how important your family is to you, and they will protect them better than any other insurance company.
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